INMA unveils 40 first-place winners at the Global Media Awards, with Helsingin Sanomat taking the top prize

By Dawn McMullan

INMA

Dallas, Texas, USA

Connect      

INMA today announced 40 first-place recipients during its 2024 Global Media Awards competition, with Helsingin Sanomat’s “Counterstrike of the Free Press” taking the global “Best in Show.”

During the awards ceremony at the Victoria & Albert Museum in London, the winners were unveiled across 20 categories aimed at surfacing innovation and best practices in news brands, optimising the use of media features, subscriptions, product, advertising and commerce, Artificial Intelligence, and newsroom innovation.

Photos from the evening can be found here after the conclusion of the awards gala.

The awards dinner took place at London's Victoria & Albert Museum.
The awards dinner took place at London's Victoria & Albert Museum.

Winning the coveted “Best in Show,” the top award of the evening, was Helsingin Sanomat in Finland for “Counterstrike of the Free Press,” a playable map that hid a secret room where independent information was provided by the newspaper in both Russian and English languages. Judges said this campaign showed an exceptional strategy and creative use of journalism to ensure the delivery of accurate news — an example of how media must think beyond its traditional avenues to get its message out.

The INMA competition, which has been rewarding media excellence since 1937, evaluates news media companies across two segments: national brands and regional brands. 

This year, two companies garnered two first places: Bergens Tidende from Norway and Stuff from New Zealand.

Bergens Tidende and Stuff each took home two first-place awards.
Bergens Tidende and Stuff each took home two first-place awards.

The 2024 Global Media Awards competition attracted 771 entries from 245 market-leading news media brands in 43 countries.  Participants included newspaper media, magazine media, digital media, television media, and radio media.

An international jury of 60 media executives from 23 countries selected 193 finalists earlier this year.

The jury of 60 media specialists/executives from around the world made the final winners list.
The jury of 60 media specialists/executives from around the world made the final winners list.

Judges also selected the best in six world regions from the finalists:

  • Best in Africa: Daily Maverick for “Daily Maverick Sports Supporters’ Club” 
  • Best in Asia/Pacific: News Corp Australia for “National Bush Summit Campaign”
  • Best in Europe: Helsingin Sanomat in Finland for “Counterstrike of the Free Press” 
  • Best in Latin America: Grupo El Comercio for “Todos Somos Santa”
  • Best in North America: Bloomberg for “Context Changes Everything”
  • Best in South Asia: India Today Group for “AI-Led Newsroom Transformation” 
The top winners from each regional were also honoured.
The top winners from each regional were also honoured.

“The 2024 Global Media Awards really highlighted how news media companies must think beyond the traditional to connect with their readers in this era of disruption and news avoidance,” said Earl J. Wilkinson, executive director and CEO of INMA. “Unsurprisingly, this class of winning entries features some of the most innovative we’ve seen. We’re so proud of all our finalists.”

About INMA

The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue. The INMA community consists of more than 21,000 members at +1,000 news media companies in +90 countries. INMA is the news media industry’s foremost ideas-sharing network with members connected via conferences, reports, Webinars, virtual meetings, an unparalleled archive of best practices, and strategic initiatives focused on digital subscriptions, artificial intelligence, product, advertising, newsrooms, and the emerging relationship between publishers and Big Tech platforms. Click here for more about INMA.

2024 Global Media Awards winners

Editor’s note: Regional brands represent a single brand serving a city or region. National brands represent a single brand with a national reach. Honourable mentions are listed alphabetically.

Category 1: Best Brand Awareness Campaign

Regional brands

National brands

Category 2: Best Public Relations or Community Service Campaign 

Regional brands

National brands

Category 3: Best Use of an Event to Build a New Brand

Regional brands

National brands

Category 4: Best Idea to Encourage Reader Engagement

Regional brands

National brands

Category 5: Best New Video Product or Feature

Regional brands

National brands

Category 6: Best New Audio/Voice Product or Feature

Regional brands 

National brands

Category 7: Best Use of Print

Regional brands

National brands

Category 8: Best Use of Social Media

Regional brands

National brands

Category 9: Best New Digital Product

Regional brands

National brands

Category 10: Best Product Iteration

Regional brands

National brands

Category 11: Best Initiative to Grow Subscriptions

Regional brands

National brands

Category 12: Best Subscription or Registration Experience

Regional brands

National brands

Category 13: Best New Subscriber Onboarding Experience

Regional brands

National brands

Category 14: Best Idea to Grow Advertising Sales

Regional brands

National brands

Category 15: Most Creative Use of Advertising Formats

Regional brands

National brands

Category 16: Best Commerce Product or Service

Regional brands

National brands

Category 17: Best Use of AI for Internal Productivity

Regional brands

National brands

Category 18: Best Use of AI in Customer-Facing Products

Regional brands

National brands

Category 19: Best Innovation in Newsroom Transformation

Regional brands

National brands

Category 20: Best Use of Visual Journalism and Storytelling Tools

Regional brands

National brands

Congratulations to all the winners!

The next Global Media Awards competition deadline is Friday, January 24, 2025.

About Dawn McMullan

By continuing to browse or by clicking “ACCEPT,” you agree to the storing of cookies on your device to enhance your site experience. To learn more about how we use cookies, please see our privacy policy.
x

I ACCEPT