INMA’s focus is global and its mission is education. Having access to best practices, innovation, and expertise of some of the top publishers has been a tremendous value to me and my organisation.
Maribel Perez Wadsworth, President Knight Foundation
INMA is important to me as it’s a diverse, international media community that provides a rich, vital, and vibrant source of ideas. The exchanges that INMA facilitates are always important but
even more so now.
Stephen Dunbar-Johnson, President, International The New York Times
INMA is important to me to give in-depth perspective of diverse print and digital news media across the globe. It prepares me to guide my company as the scenario changes in my country.
Sanjay Gupta, CEO and Editor-in-Chief Jagran Prakashan, India
INMA proves a vital connection for us into the wider world of media, innovation, and ideas. We value our membership very highly.
INMA has been a great platform to make connections with like-minded people and teams.
Sinead Boucher, CEO Stuff, New Zealand
INMA is a living repository of lessons that provide us advice for the future. It is an organisation that shows the swift changes we need to make in order to survive.
Changhee Park, CEO Joong-Ang Ilbo, South Korea
Thanks to INMA, I not only gained valuable industry insights and practical advice that really matters, but I also got to know inspiring leaders inside the media industry. A unique network and knowledge hub and a true career booster for every media professional.
Katharina Neubert, Managing Director AI Hub Holtzbrinck, United States
INMA has perfect insights in what is happening in our business and which developments really matter in the near future. And, it is an excellent network for sharing ideas inside and around the world of media.
Lambert Lensing-Wolff, Owner and CEO Lensing Media, Germany
In a time of rapid change, it is impossible to find all the right answers yourself. Through INMA I get to know media executives from all over the world. It all adds up to an invaluable network of people.
Espen Egil Hansen, Chairman of the Board JFM, Denmark
For more than 15 years, INMA has been an invaluable partner — connecting globally, spotting relevant topics early, and translating them into practical insights through modern formats. For me personally and for Axel Springer, INMA is a true catalyst for innovation and impact.
Frank Mahlberg, Chief Operating Officer Bild Group (Axel Springer)
BCCL values INMA for its ability to combine global perspective with practical relevance. INMA’s research, peer learning, and initiatives across newsrooms, AI, reader revenue, and leadership development help us anticipate change, learn from the best globally, and adapt thoughtfully, ensuring legacy media remains innovative, trusted, and future ready
Sivakumar Sundaram, CEO, Publishing BCCL (Times of India)
Our INMA membership connects us to a global network of leading news media leaders and invaluable industry insights. Advance Local gains fresh ideas, forward vision and innovative resources that support employee growth. Plus, INMA’s exceptional community and networking make the investment especially worthwhile for our teams and organisation.
Pam Siddall, Co-President Advance Local
'Hearst Newspapers' membership in INMA connects us with a global community of peers committed to media innovation. By convening leaders and sharing best practices, INMA helps fuel our ambition to evolve, grow sustainably, and better serve our communities with trusted, impactful journalism.
Mark Campbell, Chief Marketing Officer Hearst Newspapers
To deal with the rising effects of AI on all sides of the business, global instability and other issues, I don’t see nothing more effective than being part of INMA. Both the exchange of ideas with the community and all the exclusive contente throughout events and webinars are the fuel to inspire any media leader.
Frederic Kachar, CEO Infoglobo
As a member of INMA, we gain access to valuable insights and early understanding of key industry trends that support innovation in a rapidly changing media market. INMA stands out for its ability to translate emerging trends into relevant insights and remain highly relevant to a global media industry with varying levels of digital maturity.
Siv Juvik Tveitnes, CEO Schibsted
What INMA membership gives you
Strategic leadership & industry direction
Executive-level learning & decision support
Conferences, summits, & global events
Study tours & immersive learning
Practical research & applied intelligence
AI leadership & guidance
Reader revenue & subscription growth
Advertising & commercial reinvention
Product, data, & technology excellence
Global benchmarking & peer comparison
Access to a trusted global peer network
Continuous learning for teams
Time efficiency & focus
Reputation & credibility
Commercial return on investment
Strategic leadership & industry direction
Independent, publisher-first global voice focused exclusively on news media
Clear leadership on the industry’s biggest transitions: AI, reader revenue, advertising
reinvention, data, platforms, and discovery
Practical guidance, not advocacy theatre or abstract policy debates
A neutral, trusted forum for competitors to learn from one another
Early insight into where the industry is heading — before it becomes obvious
Executive-level learning & decision support
CEO- and c-suite-relevant insights grounded in real business results
Board-ready thinking on strategy, risk, and opportunity
Decision frameworks for complex issues (AI use, licensing, platforms, paywalls)
Exposure to global best practice beyond one’s own market
Confidence that strategic decisions are benchmarked against the best in the world
Conferences, summits, & global events
Priority access and member pricing to INMA’s global events
Flagship conferences and weeks focused on:
Reader revenue & subscriptions
Advertising & commercial reinvention
Product, data & technology
Media leadership & strategy
AI and generative transformation
Curated agendas designed for learning, not sales pitches
Speakers are operators, not consultants or vendors
High-quality peer networking at senior levels
Study tours & immersive learning
Invitation-only media study tours in leading markets
Direct access to executives inside best-in-class news organisations
See real operations, products, workflows, and monetisation models
Learn what actually works — and what failed
Accelerated learning that would take years to replicate internally
Practical research & applied intelligence
Continuous research on what is working now in news media
Case-study-driven reports grounded in data and outcomes
Clear takeaways you can apply immediately
No academic theory, no recycled trends
Trusted analysis used by CEOs, boards, and senior leadership teams
AI leadership & guidance
Clear frameworks for responsible and profitable AI adoption
Real-world use cases from publishers deploying AI today
Guidance on:
Generative AI in newsrooms
AI-driven personalisation and paywalls
AI for advertising and commercial teams
AI governance, risk, and ethics
Leadership on content rights, licensing, and the value of journalism in the AI ecosystem
Help navigating platform disruption, “Google Zero,” and AI-driven discovery
Reader revenue & subscription growth
Deep expertise in:
Digital subscriptions
Bundling strategies
Pricing and offer optimisation
Retention and churn reduction
Habit-building and engagement
Access to global subscription benchmarks
Proven playbooks from leading publishers
Practical advice for both mature and emerging subscription markets
Advertising & commercial reinvention
Guidance on moving beyond declining programmatic models
Best practices in:
First-party data activation
Direct and SME advertising
Branded content and studios
Outcome-based and performance advertising
Case studies showing real revenue growth
Tools to help sales teams sell value, not space
Product, data, & technology excellence
Insights into modern newsroom, product, and tech stacks
Best practices in:
Audience data and analytics
Personalisation
News apps and UX
Registration, identity, and consent
Lessons from publishers building scalable, future-proof platforms
Help bridging editorial, product, tech, and commercial silos
Global benchmarking & peer comparison
Understand how your organisation compares globally
Identify gaps and opportunities faster
Avoid costly trial-and-error by learning from peers
Gain confidence that you are not falling behind — or overspending
Access to a trusted global peer network
Connect with senior leaders across continents and business models
Learn from markets ahead of you — and those following behind
Build relationships that extend beyond conferences
A safe environment to discuss challenges confidentially
A community that understands news media specifically — not “media” broadly
Continuous learning for teams
Membership benefits extend beyond one individual
Relevant insights for:
Editorial leaders
Product and tech teams
Data and audience teams
Advertising and commercial teams
Marketing and growth teams
Ongoing professional development across the organisation
Helps attract, retain, and upskill top talent
Time efficiency & focus
Saves senior leaders time by filtering signal from noise
Curated intelligence instead of endless reports and conferences
One trusted source instead of dozens of fragmented inputs
Faster learning cycles and better decision-making
Reputation & credibility
Association with the world’s leading news media organisations
Signals seriousness about transformation and best practice
Enhances credibility with boards, investors, and partners
Positions members as forward-looking industry leaders
Commercial return on investment
Avoids costly mistakes by learning from others’ failures
Accelerates revenue growth initiatives
Improves ROI on technology and transformation spending
One or two applied insights often repay the annual membership many times over
INMA proves a vital connection for us into the wider world of media, innovation, and ideas. We value our membership very highly.
INMA has been a great platform to make connections with like-minded people and teams.
Sinead Boucher, CEO Stuff, New Zealand
INMA is a living repository of lessons that provide us advice for the future. It is an organisation that shows the swift changes we need to make in order to survive.
Changhee Park, CEO Joong-Ang Ilbo, South Korea
Thanks to INMA, I not only gained valuable industry insights and practical advice that really matters, but I also got to know inspiring leaders inside the media industry. A unique network and knowledge hub and a true career booster for every media professional.
Katharina Neubert, Managing Director AI Hub Holtzbrinck, United States
INMA has perfect insights in what is happening in our business and which developments really matter in the near future. And, it is an excellent network for sharing ideas inside and around the world of media.
Lambert Lensing-Wolff, Owner and CEO Lensing Media, Germany
In a time of rapid change, it is impossible to find all the right answers yourself. Through INMA I get to know media executives from all over the world. It all adds up to an invaluable network of people.
Espen Egil Hansen, Chairman of the Board JFM, Denmark
For more than 15 years, INMA has been an invaluable partner — connecting globally, spotting relevant topics early, and translating them into practical insights through modern formats. For me personally and for Axel Springer, INMA is a true catalyst for innovation and impact.
Frank Mahlberg, Chief Operating Officer Bild Group (Axel Springer)
BCCL values INMA for its ability to combine global perspective with practical relevance. INMA’s research, peer learning, and initiatives across newsrooms, AI, reader revenue, and leadership development help us anticipate change, learn from the best globally, and adapt thoughtfully, ensuring legacy media remains innovative, trusted, and future ready
Sivakumar Sundaram, CEO, Publishing BCCL (Times of India)
Our INMA membership connects us to a global network of leading news media leaders and invaluable industry insights. Advance Local gains fresh ideas, forward vision and innovative resources that support employee growth. Plus, INMA’s exceptional community and networking make the investment especially worthwhile for our teams and organisation.
Pam Siddall, Co-President Advance Local
'Hearst Newspapers' membership in INMA connects us with a global community of peers committed to media innovation. By convening leaders and sharing best practices, INMA helps fuel our ambition to evolve, grow sustainably, and better serve our communities with trusted, impactful journalism.
Mark Campbell, Chief Marketing Officer Hearst Newspapers
To deal with the rising effects of AI on all sides of the business, global instability and other issues, I don’t see nothing more effective than being part of INMA. Both the exchange of ideas with the community and all the exclusive contente throughout events and webinars are the fuel to inspire any media leader.
Frederic Kachar, CEO Infoglobo
As a member of INMA, we gain access to valuable insights and early understanding of key industry trends that support innovation in a rapidly changing media market. INMA stands out for its ability to translate emerging trends into relevant insights and remain highly relevant to a global media industry with varying levels of digital maturity.
Siv Juvik Tveitnes, CEO Schibsted
INMA’s focus is global and its mission is education. Having access to best practices, innovation, and expertise of some of the top publishers has been a tremendous value to me and my organisation.
Maribel Perez Wadsworth, President
Knight Foundation
INMA is important to me as it’s a diverse, international media community that provides a rich, vital, and vibrant source of ideas. The exchanges that INMA facilitates are always important but
even more so now.
Stephen Dunbar-Johnson, President, International
The New York Times
INMA is important to me to give in-depth perspective of diverse print and digital news media across the globe. It prepares me to guide my company as the scenario changes in my country.
Sanjay Gupta, CEO and Editor-in-Chief
Jagran Prakashan, India
INMA membership community
What the INMA community stands for
Peer leadership over theory
We believe the most valuable learning comes from practitioners who are doing the work — not from consultants or abstractions.
Growth that sustains journalism
We stand for growing audience trust, reader revenue, and advertising in ways that protect the long-term health of independent news media.
Practical innovation, not hype
We focus on what works — testing, measuring, and scaling ideas in digital, data, and AI with discipline and realism.
Global perspective, local relevance
Our community brings together the world’s best news media companies to share insight across markets, cultures, and business models.
Speed with responsibility
We embrace urgency and experimentation, while respecting ethics, governance, and the societal role of journalism.
Learning with less risk
We exist to help leaders move faster by learning from peers’ successes and failures — reducing risk through shared experience.
Collaboration over competition
Inside INMA, competitors become collaborators, advancing the industry together while competing fiercely in their own markets.
Leadership development
We invest in people — helping media professionals build skills, judgment, and careers in a time of profound change.
On what subjects does INMA lead the news industry?
In a time of rapid change, it is impossible to find all the right answers yourself. Through INMA I get to know media executives from all over the world. It all adds up to an invaluable network of people.
Espen Egil Hansen, Chairman of the Board
JFM, Denmark
For more than 15 years, INMA has been an invaluable partner — connecting globally, spotting relevant topics early, and translating them into practical insights through modern formats. For me personally and for Axel Springer, INMA is a true catalyst for innovation and impact.
Frank Mahlberg, Chief Operating Officer
Bild Group (Axel Springer)
BCCL values INMA for its ability to combine global perspective with practical relevance. INMA’s research, peer learning, and initiatives across newsrooms, AI, reader revenue, and leadership development help us anticipate change, learn from the best globally, and adapt thoughtfully, ensuring legacy media remains innovative, trusted, and future ready
Sivakumar Sundaram, CEO, Publishing
BCCL (Times of India)
Our INMA membership connects us to a global network of leading news media leaders and invaluable industry insights. Advance Local gains fresh ideas, forward vision and innovative resources that support employee growth. Plus, INMA’s exceptional community and networking make the investment especially worthwhile for our teams and organisation.
Pam Siddall, Co-President
Advance Local
'Hearst Newspapers' membership in INMA connects us with a global community of peers committed to media innovation. By convening leaders and sharing best practices, INMA helps fuel our ambition to evolve, grow sustainably, and better serve our communities with trusted, impactful journalism.
Mark Campbell, Chief Marketing Officer
Hearst Newspapers
To deal with the rising effects of AI on all sides of the business, global instability and other issues, I don’t see nothing more effective than being part of INMA. Both the exchange of ideas with the community and all the exclusive contente throughout events and webinars are the fuel to inspire any media leader.
Frederic Kachar, CEO
Infoglobo
As a member of INMA, we gain access to valuable insights and early understanding of key industry trends that support innovation in a rapidly changing media market. INMA stands out for its ability to translate emerging trends into relevant insights and remain highly relevant to a global media industry with varying levels of digital maturity.
Siv Juvik Tveitnes, CEO
Schibsted
INMA’s focus is global and its mission is education. Having access to best practices, innovation, and expertise of some of the top publishers has been a tremendous value to me and my organisation.
Maribel Perez Wadsworth, President
Knight Foundation
INMA is important to me as it’s a diverse, international media community that provides a rich, vital, and vibrant source of ideas. The exchanges that INMA facilitates are always important but
even more so now.
Stephen Dunbar-Johnson, President, International
The New York Times
INMA is important to me to give in-depth perspective of diverse print and digital news media across the globe. It prepares me to guide my company as the scenario changes in my country.
Sanjay Gupta, CEO and Editor-in-Chief
Jagran Prakashan, India
INMA proves a vital connection for us into the wider world of media, innovation, and ideas. We value our membership very highly.
INMA has been a great platform to make connections with like-minded people and teams.
Sinead Boucher, CEO
Stuff, New Zealand
INMA is a living repository of lessons that provide us advice for the future. It is an organisation that shows the swift changes we need to make in order to survive.
Changhee Park, CEO
Joong-Ang Ilbo, South Korea
Thanks to INMA, I not only gained valuable industry insights and practical advice that really matters, but I also got to know inspiring leaders inside the media industry. A unique network and knowledge hub and a true career booster for every media professional.
Katharina Neubert, Managing Director AI Hub
Holtzbrinck, United States
INMA has perfect insights in what is happening in our business and which developments really matter in the near future. And, it is an excellent network for sharing ideas inside and around the world of media.
Lambert Lensing-Wolff, Owner and CEO
Lensing Media, Germany
How members contribute to the INMA community
Members don’t just “participate.” They shape what INMA produces and how credible it is.
Write and co-create content
Write by-lined blogs or analysis for INMA.org
Contribute case studies, explainers, or op-eds
Be interviewed for INMA reports and research
Provide quotes for conference summaries and newsletters
Speak and teach
Speak at conferences, summits, webinars, and master classes
Present real-world case studies
Host study tour visits at newsrooms or HQs
Participate in executive roundtables
Serve in governance and advisory roles
Serve on the INMA Board of Directors
Join initiative advisory councils
Serve on awards juries
Help shape ethical and strategic frameworks
Contribute data to benchmarks
Submit anonymised performance data
Validate benchmark definitions and metrics
Participate in closed comparison groups
Help build programmes and initiatives
Propose and pilot new initiatives
Test tools, frameworks, or AI prototypes
Share internal playbooks and templates
Co-design executive programmes
Mentor and develop peers
Mentor rising leaders
Participate in closed peer circles
Nominate colleagues for awards and roles
Support next-generation leadership efforts
Represent INMA externally
Act as INMA ambassadors in their region or market
Refer peer organisations for membership
Host or co-host local INMA events
Represent INMA perspectives in industry discussions
Act as real-time sounding boards
React quickly to draft research and frameworks
Pressure-test assumptions before public release
Flag blind spots based on market realities
Share internal artefacts
Paywall rules and pricing logic (redacted)
AI governance policies and newsroom guidelines
Product roadmaps, org charts, KPI dashboards
Sales playbooks and advertiser packages
Participate in pilots and experiments
Beta-test INMA tools, benchmarks, or AI products
Participate in closed experiments and workflows
Provide usage feedback and performance data
Fund or underwrite work
Sponsor research, benchmarks, or initiatives
Underwrite events, scholarships, or participation
Support innovation grants or pilot programmes
Host people, not just speak
Host dinners, site visits, and off-agenda conversations
Convene regional or thematic peer groups
Create safe spaces for candid discussion
Signal what’s changing early
Alert INMA to emerging platform or regulatory shifts
Share early indicators before trends are obvious
Flag experiments worth watching — or avoiding
Sanity-check awards and recognition
Serve as jurors and judges
Help refine award criteria to reflect real impact
Challenge vanity metrics and surface outcomes
Contribute time, not just expertise
Moderate sessions and discussions
Facilitate workshops and peer learning
Serve as connectors across regions and roles
Create your account
Success!
Thank You For Joining INMA
Thank you. Your account at INMA.org will be available in 1-2 business days. We will email you when it has been created.
To become a corporate member, please complete the PDF application form (see below) and e-mail to membership@inma.org. We will contact you to complete the application process.
Also update your
personal areas of expertise
.
This will allow you to connect more easily with peer INMA members worldwide.
Use your INMA membership. We update INMA.org daily. If you can't find what you need, contact us and we will navigate together toward an answer.
All the best,
Brooke Dillier
Membership Director
brooke.dillier@inma.org
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