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Next Business Magazine Croatia-Slovenia
2024 Finalist

Next Business Magazine Croatia-Slovenia

Jutarnji list

Zagreb, Croatia

Category Print

Overview of this campaign

Given the size of the markets in Croatia (3.9 million inhabitants) and Slovenia (2.1 million inhabitants) as well as consumers’ purchasing power which is lower than the EU average, the growth potential of both countries is limited. Therefore, the objective of the magazine was to present ideas and people from leading Croatian and Slovenian companies who often have to look for opportunities in the region, which offers the benefits of close transport connections and similar business cultures and customers, allowing for a fast adaptation of products and services for export. The aim of the project was to inspire and encourage cooperation between Slovenian and Croatian entrepreneurs, to present successful business projects and create a network of communication and trust. Another important goal was to open a new channel for advertising and communication with potential customers in Croatia and Slovenia.


Results for this campaign

With Next Business as a new business magazine which covers the markets of both Croatia and Slovenia, we secured the growth of readers and greater reach for both media houses, we offered advertisers a new and unique platform for advertising in two close markets, and ensured revenue growth for Hanza Media and Delo.

MARKETING: Business Next total revenue amounted to EUR 247.460. With this new, unique business magazine, Hanza Media achieved 10.13 percent of total advertising revenue in the magazine editions of Jutarnji list in 2023.

CIRCULATION: On November 14 Jutarnji list and Delo distributed the magazine in 40,000 copies. Ten premium articles published on jutarnji.hr portal recorded 146,102 readings.

EVENT: The magazine was presented on November 15, 2023 at a big event in Zagreb, with more than 150 guests, 40 CEOs of the largest companies, representatives of leading agencies, and six ministers from the Slovenian and Croatian governments. The event was also covered by other media, including central news television shows.


Contact

To contact a company representative about this campaign, click here for the INMA Member Directory

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