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Mint Presents Rollin' with the Boss
2024 Finalist

Mint Presents Rollin' with the Boss

HT Digital Streams

New Delhi, India

Category Video

Overview of this campaign

  • Position Mint as a business news platform that is in tune with what the younger audiences like to consume - which is candid, authentic content
  • Bring India's youngest CEOs closer to the youth, drop the corporate veil, help inspire the next generation
  • Drive growth for videos for Mint across Youtube and social media

Results for this campaign

  • 1.5 million plus views and 35 million reach in just 3 months
  • On Youtube, this show led to 80% Younger (<34) viewers and 70% higher avg watch time than avg
  • Lots of inbound interest from business leaders to feature thier stories on the show


To contact a company representative about this campaign, click here for the INMA Member Directory

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