Read and Win
2024 Finalist

Read and Win

Malayala Manorama

Kottayam, India

Category Digital Subscriptions

Overview of this campaign

  • To increase the subscription base of Malayala Manorama daily among school students in Kerala by developing a strong campaign that inculcates a habit of newspaper reading
  • To engage with the school students on a regular basis, in a meaningful way and create an offering which makes newspaper reading a necessity for them. Catch them young, watch them grow

Results for this campaign

  • Read & Win encouraged 1,012 schools in Kerala to subscribe to Malayala Manorama Daily that helped school children to read the newspaper daily. This resulted in an increase of 10,120 copies of Malayala Manorama daily for a year
  • Read & Win preliminary round was organized physically in 1,012 schools A total of 1,52,380 students participated in this round, making Read & Win the largest quiz competition in India
  • Read & Win preparatory modules saw an increase in participation over a span of 8 weeks indicating good engagement level of the campaign. An average of 32,000 students participated consistently across 8 weeks in the teaser modules
  • Got the student community hooked on to the habit of newspaper reading, with the promise of a “WIN” if you “READ” the newspaper. Once they see the overall benefits, this will be a habit for their lifetime.
  • Motivated schools to introduce an hour dedicated for reading newspaper.

Contact

To contact a company representative about this campaign, click here for the INMA Member Directory

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