06-10 March 2023
Digital subscriptions have fundamentally altered the business fortunes and cultures of news media companies, and INMA’s Media Summit and Study Tour have been guiding lights in that journey over the past six years. In this return to physical form, join INMA in one of the media capitals for subscriptions – Stockholm – for a two-day summit focused on the latest in acquisition and retention and a two-day study tour of companies like Bonnier, Schibsted, and more. Key to this year’s summit: What is the next growth path for subscription-mature media companies?
18-27 April 2023
The state of digital advertising for news media companies is the focus of this four-module master class from INMA's Advertising Initiative. Attendees will get an executive-level overview of what publishers need to know now about the digital advertising ecosystem, selling first-party fueled advertising amid a range of offerings, automation vs. human sales, and consultative selling, among other topics.