The Digital Subscriber Experience
The practicalities of designing and executing a world-class digital subscriber experience is the focus of this Master Class for product, editorial, marketing, and data analytics managers. Key topics to be covered include the value of differentiation of paying reader experiences; cataloging and benchmarking reader experiences such as common patterns, features, differences between free, registered, paid; researching readers and their experiences; designing reader experiences for editorial, non-editorial, offline; and designing experiences along the customer journeys such as onboarding, conversion flows, customer service.
Leadership and Transformation Opportunities
Today’s pandemic has been described as the leadership opportunity of a generation to accelerate change inside of news media companies. In this Master Class for senior media managers, join management and leadership experts as well as peer publishers in a blunt, off-the-record, in-depth conversation about the post-COVID direction of media companies. What are they evolving into? What are the likely business models? What are the limits of centralisation? With slimmed-down workforces, what are the likely roles of automation? How can bots and algorithms be used to replace human functions? How can revenue diversification strategies be more bullet-proof than today’s pandemic absorbed? How has COVID impacted news media culture, and how can the fluidity of the moment allow further bending toward a digital-friendly future? How to manage newsroom expectations moving forward? What leadership and management skills are needed to guide stakeholders toward their intended direction? Come away from this Master Class with a CEO-level playbook for what 2021 and beyond holds.
INMA Virtual Subscriptions Summit
The news industry’s premier event dedicated to the fullest and broadest look at the cutting edge of subscription best practices and strategies will go virtual for the first time in 2021. Yet we will maintain the energy built up over the past three years with 12 hours of programming over five modules breaking down subscriber acquisition and retention, the emerging registration-data capture funnel, the ramp-up of logins, reader engagement, and niche products to keep subscriber interest high. We will look at the math behind ARPU and where the line between subscriber volume and revenue should be. The INMA Subscriptions Summit is the news industry’s ultimate benchmark, will be a Zoom event, and will be curated by INMA Readers First Initiative head Greg Piechota.
Today’s newsroom is going through a massive transformation of responsibilities and focus that can make it the engine driving media companies. Yet how to practically activate these new roles and change the newsroom culture to take ownership? In this Master Class, learn more about the role of data and algorithms: subscriber vs. non-subscriber audiences, authenticated vs. non-authentical audiences, data products, dashboards, what to measure, assigning numerical value to original journalism. Learn about the need to rebuild trust with audiences, listening to readers, involving readers in the journalistic process, community connectedness. Learn more about platform knowledge, relevance, meaning, and whether news companies should be solution-oriented and advocacy-focused. Re-think the value of your newsroom in fast-changing times.
Digital Reader Engagement
How editorial, marketing, and data managers help retain digital subscribers through world-class reader engagement is the focus of this Master Class. Key topics will include: the value of reader engagement for business and editorial; defining and measuring reader engagement such as metrics, KPIs, dashboards; engagement strategy focused on content audit and reader segmentation; engagement tactics such as editorial and marketing initiatives to grow engagement; and organisation looking at workflows, cross-department teams, and experiments.
INMA Virtual World Congress of News Media
The INMA World Congress is the news media industry’s pinnacle for what’s happening next, the latest strategies, and emerging best practices in subscriptions, data, advertising, and product/tech. Deep into the COVID-19 crisis, the news industry has witnessed a complicated W-shaped recovery that seems to surf along with the fortunes of pandemic lockdowns and business fortunes. Over 15 hours of programming and six modules, INMA will do for the news industry what it does best: distill what news companies need to know to make it to the other side of the “new abnormal” in 2022 and beyond – what the recovery lift-off looks like, where are the opportunities, what to prioritise, and how to connect your teams to the international “best of the best” in how to grow audience, revenue, and brand. This 91st annual INMA World Congress is a Zoom event and will be curated by INMA CEO Earl J. Wilkinson.