10-17 October 2024
Newsroom Transformation Master Class
Virtual
How newsrooms can better impact and influence the business of news is the focus of this master class from INMA's Newsroom Initiative. In this three-module master class, learn how to establish newsroom-wide KPIs and understand the value of work and content, create a data-fluent newsroom culture, understand what data tells us and what it can't, use data to guide decisions on what to stop doing. As newsrooms look to new North Stars, learn how newsrooms are restructuring for digital.
07-14 November 2024
Subscriber Acquisition Master Class
Virtual
No matter where you are in your subscription journey, you likely have begun to hit plateaus using traditional methods of acquisition around news. Or you aren’t getting the results you think you need. In this Master Class as part of INMA's Readers First Initiative, we will review what successful publisher subscription operators are doing, how they re-think acquisition efforts when they hit a wall, and how to make smart, actionable decisions. Learn how to better integrate the newsroom into efforts to gain subscribers. The Master Class will be a de facto audit or subscription acquisition efforts and how to re-kindle growth.
