INMA: Events

Upcoming Events

Subscriber Acquisition Master Class

No matter where you are in your subscription journey, you likely have begun to hit plateaus using traditional methods of acquisition around news. Or you aren’t getting the results you think you need. In this Master Class as part of INMA's Readers First Initiative, we will review what successful publisher subscription operators are doing, how they re-think acquisition efforts when they hit a wall, and how to make smart, actionable decisions. Learn how to better integrate the newsroom into efforts to gain subscribers. The Master Class will be a de facto audit or subscription acquisition efforts and how to re-kindle growth.

07-14 November 2024

News AI Ecosystems Master Class

Virtual

With announcements from OpenAI, Google, and Apple, it is becoming clearer that their AI products are positioning themselves for closer relationships to consumers. In this first-of-its-kind, three-part master class, INMA will break down the shift in content discovery, navigating LLMs, and the impact on the customer experience. INMA aims to offer solutions to future-proof businesses.

13-20 February 2025

Media Subscriptions Summit Week

Amsterdam

Digital subscriptions have fundamentally altered the business fortunes and cultures of news media companies, and INMA’s Media Subscriptions Summit Week has been a guiding light in that journey over the past eight years. In March 2025, join INMA in one of the most innovative and competitive markets for subscriptions – Amsterdam – for a two-day summit focused on the latest in acquisition and retention, a day of case study-driven seminars, and a study tour of media companies in The Netherlands. Key to this year’s summit: What is the next growth path for subscription-mature media companies?

10-14 March 2025

Generative AI for Media Master Class

Virtual

Understanding the maturing generative AI landscape for media and the fast-emerging use cases that are unlocking creativity and opportunity for news media companies is the focus of this master class. Learn more about how newsrooms are employing generative AI, how the advertising and marketing gains are being made, and where business efficiencies are being practically applied.

03-10 April 2025

World Congress of News Media

New York

The 95th Annual INMA World Congress of News Media returns to the global capital of media, New York. Join INMA as we dissect the strategy and direction in news media along with the latest trends in the business drivers that make up the modern journalism-focused media company: generative AI, subscriptions, advertising, product and tech, and newsroom transformation. In addition to a two-day conference, INMA will conduct multiple two-day New York study tour of innovators and a day of practical seminars.

19-23 May 2025

Subscriber Retention Master Class

Virtual

How editorial, marketing, and data managers help retain digital subscribers through world-class reader engagement is the focus of this master class which is part of INMA's Readers First Initiative. Key topics will include: the value of reader engagement for business and editorial; defining and measuring reader engagement such as metrics, KPIs, dashboards; engagement strategy focused on content audit and reader segmentation; engagement tactics such as editorial and marketing initiatives to grow engagement; and organisation looking at workflows, cross-department teams, and experiments.

05-12 June 2025

South Asia News Media Festival

Mumbai

Join INMA in a deep dive into the strategies, transformations, inspirations, and celebrations of the South Asia news media scene. The INMA South Asia Media Festival will feature a strategy and best-practices conference for management teams, a study tour of Mumbai agencies, media leaders and digital start-ups, and more.

15-18 July 2025

Conferencia Latinoamericana

Virtual

Ejecutivos de medios de toda la América Latina se reunirán para esta conferencia virtual cuyo objetivo es presentar las mejores prácticas para hacer crecer la audiencia, la publicidad y la marca. Aprenda de sus colegas latinoamericanos los aspectos prácticos de equilibrar la impresión y la tecnología digital en mercados que cambian rápidamente, desde México en el norte hasta Chile en el sur. Conozca la transformación del modelo de negocio del periodismo, las nuevas oportunidades de audiencia, el desafío de la innovación. Este evento es gratuito para los miembros de INMA en América Latina.

17-18 July 2025

The CEO Roundtable at Vail

Vail

The CEO Roundtable at Vail will look at horizon planning for chief executives at news media companies in an interactive, relaxed, and confidential setting that will identify growth paths over the next three years. Back for a third year due to popular demand, The Roundtable attendance will be capped at 50 participants to preserve an intimate atmosphere, each representing INMA corporate members at media companies.

20-22 August 2025

Asia/Pacific News Media Summit

Virtual

Delve into AI and exciting digital development contexts for Asia/Pacific news media companies and what this means for data, product, subscriptions, newsrooms, and what comes next for digital advertising. Connect with global experts and learn from Asia/Pacific news publishers on the emerging growth path for news media. This is a virtual event designed for media companies in the Asia/Pacific region.

28-29 August 2025

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