05-19 October 2021
The intersection of product and data at news media companies is producing an explosion of innovation that is resulting in new ways of engaging and monetising readers and advertisers. In this five-module, virtual summit featuring 13 hours of world-class programming, learn more about setting strategies and priorities, product methods, prototyping and experimentation, measurement and KPIs, along with practical applications of data throughout your media company. You will walk away inspired by the new ways value is created at media companies.
02-16 November 2021
No matter where you are in your subscription journey, you likely have begun to hit plateaus using traditional methods of acquisition around news. Or you aren’t getting the results you think you need. In this Master Class as part of INMA's Readers First Initiative, we will review what successful publisher subscription operators are doing, how they re-think acquisition efforts when they hit a wall, and how to make smart, actionable decisions. Learn how to better integrate the newsroom into efforts to gain subscribers. The Master Class will be a de facto audit or subscription acquisition efforts and how to re-kindle growth.