01-15 February 2022
The news industry’s premier event dedicated to the fullest and broadest look at the cutting edge of subscription best practices and strategies will break down subscriber acquisition and retention, the emerging registration-data capture funnel, the ramp-up of logins, reader engagement, and niche products to keep subscriber interest high. We will look at the math behind ARPU and where the line between subscriber volume and revenue should be. This event is curated by Readers First Initiative Lead Greg Piechota.
17-24 February 2022
With the global upturn in economies, news publishers can't ignore that an honest focus on the value propositions behind print advertising in the marketing mix must be a focus in the months ahead. Otherwise, publishers are leaving money on the table. In this timely master class, learn what the research tells us about the future of print advertising, the CEO's view of print advertising, and where print is most effective. Embrace innovation in print ads ranging from branded content to commerce to creativity, and regional leaders in print such as India and Brazil. Finally, how do you justify print advertising from the perspective of advertisers and buyers? What is print effective at achieving? Where does print fit in the multi-platform mix?