19-23 May 2025
World Congress of News Media
New York
The 95th Annual INMA World Congress of News Media returns to the global capital of media, New York. Join INMA as we dissect the strategy and direction in news media along with the latest trends in the business drivers that make up the modern journalism-focused media company: generative AI, subscriptions, advertising, product and tech, and newsroom transformation. In addition to a two-day conference, INMA will conduct multiple two-day New York study tour of innovators and a day of practical seminars.
05-12 June 2025
Subscriber Retention Master Class
Virtual
How editorial, marketing, and data managers help retain digital subscribers through world-class reader engagement is the focus of this master class which is part of INMA's Readers First Initiative. Key topics will include: the value of reader engagement for business and editorial; defining and measuring reader engagement such as metrics, KPIs, dashboards; engagement strategy focused on content audit and reader segmentation; engagement tactics such as editorial and marketing initiatives to grow engagement; and organisation looking at workflows, cross-department teams, and experiments.