02-16 November 2021
No matter where you are in your subscription journey, you likely have begun to hit plateaus using traditional methods of acquisition around news. Or you aren’t getting the results you think you need. In this Master Class as part of INMA's Readers First Initiative, we will review what successful publisher subscription operators are doing, how they re-think acquisition efforts when they hit a wall, and how to make smart, actionable decisions. Learn how to better integrate the newsroom into efforts to gain subscribers. The Master Class will be a de facto audit or subscription acquisition efforts and how to re-kindle growth.
17-18 November 2021
How African news publishers continue to grow audience, revenue, and brand as publishers make the difficult transition from print to digital will be the focus of the INMA Africa Media Summit. Over two days and nearly eight hours, hear directly from peers throughout Africa on their best practices in the face of societal and business challenges. INMA will focus African participants on the business of news media: audience development, advertising, the smart use of data and insights, and emerging digital models that work for emerging markets.