Reports
INMA reports are global, strategic, relevant, and just-in-time. INMA members can log in and download reports for free.
Latest Reports
140 Results
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Beyond the Funnel: Strategies for a New Subscription Model
How news media organisations around the globe are approaching sustainable journalism in their subscription strategies is the focus of this INMA report. In "Beyond the Funnel: Advice For a New Subscription Strategy," Paulo Celso Pereira, executive editor of Brazil's O Globo, provides a look at how to develop a subscriber base that allows a media company to be profitable and secure its future. Among the report's case studies are The New York Times (USA), Financial Times (United Kingdom), El País (Spain), Clarín (Argentina), and United Daily News Group (Taiwan).
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Beyond the Dashboard: 14 Case Studies in Newsroom Metrics
"Beyond the Dashboard: 14 Case Studies in Newsroom Metrics" explores how leading news media organisations from around the world are evolving their use of data to strengthen journalism, grow audience relationships, and drive business results. This analysis reveals a more mature, intentional approach to metrics - one that emphasises value over volume and prioritises outcomes aligned with editorial purpose. The report features case studies from The New York Times, Mediahuis, The Times & The Sunday Times, Axel Springer, The Wall Street Journal, Hearst, Bonnier News, Rede Gazeta, Stuff, Aftenposten, Verdens Gang, Politiken, Nation Media Group, and Jagran New Media.
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As Search Ends for News, Here Is What's Next
What publishers must quickly do to adapt to the changing realities of search and AI answer engines is the focus of this report. As audiences are becoming accustomed to getting their news in fragments, summaries, and answers - without visiting publisher sites, subscribing, or even seeing a brand - publishers must act quickly to develop "zero-search" strategies for engagement. This report offers a look at the state of search today, the impact this is having on news traffic, and practical guidance on the future of search alternatives.
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How Media Companies Can Combat News Avoidance
How media companies can combat news avoidance is the focus of this report. Using examples from Germany's Rheinische Post, Deutsche Welle, and Der Speigel, as well as The Daily Aus in Australia and Vox Media's The Logoff newsletter in the United States, this report illustrates how news companies are adjusting to the problem of news avoidance and redesigning the user's experience to build new relationships and foster engagement.
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How News Organisations Should Work With AI Companies
How news media organisations should work with AI companies to act quickly in the face of rapid AI advancements is the focus of this report. This report outlines how news media organisations can take control of their role in the new AI media landscape, sharing important next steps such as understanding the value of content, the need to collaborate with industry peers, and the importance of building a loyal audience.
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6 Emerging GenAI Trends for Media to Watch in 2025
What the news media industry has learned about generative AI in 2024 is the focus of this report. In this end-of-year report, INMA reviews what we've discovered and what we can expect in 2025, identifying 6 trends to look out for: personalisation, advertising and subscriptions, humans become digital, products get conversational, editors become the last gate, and finding the needle in a haystack.
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How Gen Z Could Change the Print Game
The resurgence of print among Gen Z and how news organisations can build lasting relationships with this generation is the focus of this report. With case studies from the Daily Maverick, The Times of India, L'Actu, and Hindustan Times, the report looks at three key factors driving this desire for print, exploring what it could mean for news media organisations.
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10 Problems GenAI Solves for News Media Companies
How generative AI can help improve newsroom operations, retain subscribers, and reach new audiences is the focus of this report. With case studies from Argentina, Belgium, Brazil, Canada, Germany, India, Japan, Norway, South Africa, and the United States, the report looks at how news organisations around the world are leveraging AI to solve common industry problems.
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How Product-Led News Organisations Are Structured
How to structure a product-led news organisation is the focus of this report. The dynamic nature of product and technology, along with processes and dependencies, means there is no one right way to organise product within a company's structure. The report features 11 case studies designed to show various perspectives and illustrate how news companies around the world are tackling organisation.
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Strategies for Continuously Transforming Your Newsroom
How to continually transform a newsroom is the focus of this report. The report offers seven lessons for newsroom transformation, which it claims is a never-ending process. The report dives into how to position newsrooms for the future and get comfortable with the concept that transformation isn't something news companies complete but rather something they need to instill into their muscle memory.
