Reports

INMA reports are global, strategic, relevant, and just-in-time. INMA members can log in and download reports for free.

Latest Reports

101 Results

  • The Potential Impact of Work-From-Home on Newsrooms

    Up to six months into the COVID-influenced work-from-home phenomenon, newsroom managers are trying to determine what to do now, what to do in the next year, and what this crisis may do to the way newsroom employees work in the future. This report delves into how WFM is progressing in the United States and what employees need to effectively work from home as some media companies prepare to remain remote at least until the end of 2020. Might the shift be permanent? This report brings together research, experts, and case studies to shed a light on what leadership skills and remote guidance are needed in a work-from-home culture.

    Free for Members

    US$795 Value

    29 July 2020

  • The "New Abnormal" of Media Advertising

    "The 'New Abnormal' of Media Advertising" mashes together long-term trends in advertising and the peculiar circumstances surrounding today's pandemic-fed lockdowns to project forward on what the next 18 months looks like for news media companies. Notably, the new report identifies advertising opportunities in the downturn. Punctuated by best-practice case studies, the report looks at recovery models and advertising forecasts, a platform-by-platform examination into what is expected to happen in advertising, and the challenges and opportunities that lie ahead for news publishers in 2020-2021.

    Free for Members

    US$795 Value

    15 July 2020

  • The Third-Party Cookie Trigger

    The phaseout of third-party cookies by 2022 will fundamentally change the digital advertising ecosystem, forcing news media companies to accelerate first-party data strategies that redefine what makes advertising relevant to users. Shifting to a system based on a user's on-site content consumption habits will have a ripple effect on Web site registrations, the need to require logged-in users, and the likely embrace of universal IDs.

    Free for Members

    US$795 Value

    29 June 2020

  • News Subscriptions In the Age of Coronavirus

    How news publishers navigate the unpredictable surge in traffic and subscription starts during the COVID-19 crisis is the focus of a new report by INMA. "News Subscriptions In the Age of Coronavirus," part of INMA's Readers First Initiative, seeks to identify key trends at work in the subscriptions space, examine the mechanisms behind both the growth in traffic and reader revenue, and highlight successful strategies from publishers worldwide.

    Free for Members

    US$795 Value

    17 May 2020

  • The Evolving Role of Newsrooms in the Reader Revenue Model

    Journalism and its relationship to digital subscriptions are quickly replacing advertising as the key revenue drivers of news media companies worldwide. This report, which is part of INMA's Readers First Initiative, looks at the essential functions of a readers-first newsroom, why trust is key in reader revenue, what readers will pay for, and how news media leadership can guide this transition.

    Free for Members

    US$795 Value

    20 November 2019

  • How to Decode the Publisher-Platform Relationship

    The relationship between news publishers and Big Tech platforms in rebuilding the business of journalism requires a new focus on solutions ranging from direct dialogue to collective bargaining to changes in the law. This report looks at publisher sentiments about platforms, the global legal and regulatory ecosystem for platforms, publisher-platform issues and potential solutions, and a potential publisher playbook.

    Free for Members

    US$795 Value

    25 September 2019

  • How News Media Wins in the Attention Economy

    How publishers manage the emerging platform-influenced economics of attention to grow audience and revenue is the focus of "How News Media Wins In the Attention Economy." The report examines platform dependency, platform attention revenue, the value of attention, and the costs of acquiring and retaining attention.

    Free for Members

    US$795 Value

    10 April 2019

  • Audio Opportunities for News Media

    The fusion of podcasts and smart speakers is fueling a rise in voice-based audience engagement and revenue opportunities at news media companies eager to solidify their value propositions. "Audio Opportunities for News Media" examines the current and short-term future opportunities of audio content.

    Free for Members

    US$795 Value

    20 February 2019

  • Nurturing Value for News Consumers

    The news industry embrace of digital subscriptions and the need to reduce churn to maintain a growth path is driving publishers worldwide to re-think how they communicate core value propositions to ensure long-term relationships. In this report, learn why retention is key to a subscription strategy, why a lifetime relationship is the end game, how convenience and personalization are under-utilised components of value nurturing, how to pivot with data, and how to differentiate product via brand and segmentation.

    Free for Members

    US$795 Value

    17 December 2018

  • Unpacking the Reader-Subscriber-Lifetime Customer Journey

    Improving subscriber retention and habitually engaging readers was the focus of the INMA Consumer Engagement Summit in November 2018 in Miami. In this report, learn more about key summit outcomes, which include subscriber onboarding, winning every visit, creating habits, building community, rewarding loyalty, paywall models, content that converts, newsletter best practices, getting newsrooms on board, and smart pricing.

    Free for Members

    US$795 Value

    19 November 2018

  • Stories Format: News Media's Next Social Opportunity

    With the Stories format predicted by some to become more dominant on social platforms in the next year, this INMA report shows best practices in execution and which news companies are leading the way. The report looks at how to discover and capitalise on user-generated content, how to produce your own Stories, and how to optimise social platforms.

    Free for Members

    US$795 Value

    01 August 2018

  • How Newsletters Are Redefining Media Subscriptions

    The rise of frequency as the key metric driving subscriber retention has ushered in a rapidly expanding era of e-mail newsletters at media companies. In this report, learn about some key best practices in newsletters from subject matter to style to volume and how best to surface a dense content ecosystem. Get pointers from experts and do a deeper dive with four companies immersing themselves in newsletter lessons.

    Free for Members

    US$795 Value

    27 June 2018

  • The Media Subscriptions Blueprint

    The latest global trends and strategies behind optimising digital subscriptions point to a new value proposition for news brands, the data-fueled freemium model, and the eventual shift to a dynamic pay model. Adopting digital subscriptions is proving a culture galvaniser that works best with content written with an authentic voice. Newsrooms are crucial to growth, as is a focus on improving retention through engagement. This report is based on findings from the INMA Media Subscriptions Week April 16-19, 2018, in London.

    Free for Members

    US$795 Value

    02 May 2018

  • How the Connected Consumer Is Redefining News Media

    The "always on" connectedness of consumers is changing value propositions and expectations of news media. In response, media companies are embracing a shift to "connected marketing" that is impacting the news brand experience and driving the need for personalisation and the reduction of friction points.

    Free for Members

    US$795 Value

    26 March 2018

  • News Media Outlook 2018: The New Economics of Content

    As technology unhinges the gatekeeper ecosystem, the news media industry confronts its transformation with four unbending pillars: audience, brand, culture, and data. In "News Media Outlook 2018: The New Economics of Content," look across a global landscape at how innovative media companies are attacking value creation and pivoting off its pillars to smartly generate reader revenue and burrow deeply into the emerging economics of content.

    Free for Members

    US$795 Value

    05 February 2018

  • Native Advertising Trends in News Media

    The rise of native advertising in news media's revenue mix is highlighted in a report based on a global survey of INMA members from late 2017, in cooperation with the Native Advertising Institute. While revenue expectations are up, publishers are struggling to sufficiently label native advertising. The report is based on a survey of 231 media executives in 51 countries.

    Free for Members

    US$795 Value

    04 December 2017

  • Monetising Audience Data: Media's New Business Model

    News media companies are transforming their business model by fusing the smart use of data analytics with the emerging economics of content, subscriber acquisition and retention, and advertising sales - in digital and print. This report looks at the data-fueled economic shift in strategy, content, audience acquisition and retention, and advertising. Best practices at The New York Times, Newsday, NRC Media, and Independent News & Media are included.

    Free for Members

    US$795 Value

    17 August 2017

  • Artificial Intelligence: News Media's Next Urgent Investment

    News media companies are employing the emerging field of Artificial Intelligence (AI) via predictive analytics, chat bots, natural language processing, machine learning, and personalisation. Creative use of AI allows for social media virality, target advertising, gender and age identification, sentiment analysis, robo-journalism, speech recognition, automated news briefings, recommendation engines, segmented content, and identifying the legitimacy of content. This report hones in on early best practices at the Washington Post, Financial Times, Schibsted, Mediacorp, Weather Channel, New York Times, Newsday, and Google, among others.

    Free for Members

    US$795 Value

    05 June 2017

  • Chat Apps and Bots: The Next Media Distribution Platform

    Chat messaging and where news media companies intersect to grow quality audiences and attract younger readers is of growing importance. Global trends point to skyrocketing usage, and media companies are experimenting with text-based chat bots and voice-based chat assistants.

    Free for Members

    US$795 Value

    21 March 2017

  • Immersive Reality for News Media: VR, AR, and 360-Video

    Virtual Reality, Augmented Reality, 360 video are all the buzz. The biggest media players have invested, and the products are gorgeous. But what does Immersive Reality mean for the news media industry? This report explores the audience and advertising opportunities for the short-term, while also diving into the research that offers clues to how media companies should respond to these immersive platforms.

    Free for Members

    US$795 Value

    22 February 2017

  • Native Advertising Trends 2016: The News Media Industry

    Newspaper media are embracing native advertising as an important part of the revenue mix, all the while overcoming internal cultural hurdles and developing best practices. Publishers expect sharp increases in native advertising over the next two years. This report is based on a survey of 156 mostly newspaper media companies in 48 countries from July to September 2016.

    Free for Members

    US$795 Value

    26 October 2016

  • The Facebook-Media Relationship Status: It's Complicated

    At the intersection of Facebook and news media sits a complex and intertwined relationship. In this report, INMA analyses Facebook and its related platforms and puts them in the broader context of how consumers use social media. The report explains how Facebook's algorithms work, surveys publishers about their relationship with Facebook, and explores strategies to use Facebook to engage readers and generate advertising revenue.

    Free for Members

    US$795 Value

    27 September 2016

  • Big Data for Media 2.0: Going Data-First

    Shifting from the tactics of next-generation data analytics to converting corporate cultures to being data-first is the emerging great challenge for media companies battling for consumer and advertiser relevance.

    Free for Members

    US$795 Value

    11 July 2016

  • Evaluating Distributed Content in the News Media Ecosystem

    The rapid rise of mobile and social networks has spawned a mad rush by media companies to distribute content on platforms other than their own, yet whether to distribute and where to distribute depend on the publisher's objectives and context.

    Free for Members

    US$795 Value

    26 April 2016

  • News Media Outlook 2016: The Dimension Behind the Façade

    After seven years of adding new functionality to fast-transitioning media companies, the year ahead will be focused on back-filling and optimising those competencies, according to "News Media Outlook 2016: The Dimension Behind the Façade."

    Free for Members

    US$795 Value

    11 March 2016

  • What To Do About Adblocking

    An executive-level overview of the adblocking phenomenon and what news media companies should (and shouldn't) do to combat it.

    Free for Members

    US$795 Value

    15 February 2016

  • Revenue Diversification Beyond Traditional Print and Digital

    What 14 media companies in 10 countries are doing to diversify revenue streams beyond traditional print and digital media. Is the focus of the INMA report, "Revenue Diversification Beyond Traditional Print and Digital."

    Free for Members

    US$795 Value

    15 December 2015

  • How Media Companies Embrace the Process of Innovation

    How 17 media companies implemented innovation processes to transform their corporate cultures for better outcomes in the Digital Age is the focus of "How Media Companies Are Implementing the Process of Innovation.

    Free for Members

    US$795 Value

    12 November 2015

  • Smartphone App Lessons for Media Companies

    The trials, tribulations, and aspirations of 19 media companies trying to make smartphone apps work for its most loyal readers is the focus of "Smartphone App Lessons for Media Companies."

    Free for Members

    US$795 Value

    23 July 2015

  • News Media Outlook 2015: Re-Imagining the Transformation

    Pinpointing the trajectory of news media companies moving faster in the digital ecosystem is the focus of "News Media Outlook 2015: A New Way of Imagining the Transformation Ahead." The report updates media industry's efforts to reinvent for the Digital Age: transformation, innovation, the digital ecosystem, technology, change management, Big Data, programmatic, mobile, and more.

    Free for Members

    US$795 Value

    22 January 2015

  • Making Big Data Smarter for Media Companies

    The emerging Big Data editorial, audience, and advertising road map for news publishers is the focus of the INMA report, "Making Big Data Smarter for Media Companies." Featuring 17 profiles of how media companies are implementing Big Data, the report explores the cultural, strategic, personnel, and foundational ramifications of how publishers get their arms around data and make it actionable.

    Free for Members

    US$795 Value

    08 December 2014

  • Programmatic Advertising Opportunities for News Publishers

    How media companies can capitalize on programmatic buying in the fast-evolving sales of digital advertising is the focus of the INMA report, "Programmatic Advertising Opportunities for News Publishers." The report provides history and context on programmatic advertising sales, the market opportunities for news publishers, the local advertising landscape for programmatic, and where this space is going next.

    Free for Members

    US$795 Value

    10 September 2014

  • News Media Outlook 2014: Navigating the Minefield

    Cultural and business model transformation, moving beyond “print + digital” in revenue diversification, establishing growth foundations, and nurturing the emerging multi-platform hybrid news brand are the key points of focus in the INMA report, “News Media Outlook 2014: Navigating the Minefield.”

    Free for Members

    US$795 Value

    11 December 2013

  • The Smartphone Choices for Media Companies

    Developing products, audiences, and monetisation strategies for the fast-rising hand-held mobile device is the focus of the INMA report, “The Smartphone Choices for Media Companies.”

    Free for Members

    US$795 Value

    06 November 2013

  • The Revenue-Driven Mandate for Portfolio Development

    Developing a more sophisticated strategic pipeline for new products by news media companies is the focus of the INMA report, “The Revenue-Driven Mandate for Portfolio Development.” Under pressure to accelerate the development of revenue streams, learn how 10 leading media companies develop new products and create organisational cultures that foster effective innovation.

    Free for Members

    US$795 Value

    25 June 2013

  • Making Video Pay Off For News Publishers

    Evaluating the revenue and audience opportunities that the rapid rise in online video consumption offers media companies requires a plan to produce, acquire, and segment video content. “Making Video Pay Off for News Publishers” looks at the video opportunities for media companies from the perspectives of audience, content, and advertising.

    Free for Members

    US$795 Value

    03 April 2013

  • News Media Outlook 2013: The Print + Digital Dynamic in Exponential Times

    The exponential changes that technology will bring to how information is processed and consumed in the next five years requires a relentless drive by news publishers today to diversify revenue streams and take full advantage of the unique synergies of print and digital platforms. This is the focus of “News Media Outlook 2013: The Print + Digital Dynamic in Exponential Times.”

    Free for Members

    US$795 Value

    11 December 2012

  • Making Print + Digital Work For Advertisers

    Combining print and digital platforms with quality news brands delivers superior results for advertisers, according to the INMA report “Making Print + Digital Work For Advertisers.” Learn the most creative and effective ways to combine print and digital for advertisers through 20 best-in-class case studies.

    Free for Members

    US$795 Value

    24 October 2012

  • Emerging Mobile Strategies for News Publishers

    “Emerging Mobile Strategies for News Publishers” synthesizes key learnings from 15 leading news publishers in North America and Europe on their deployment of smartphone and tablet products to connect with increasingly on-the-go consumers.

    Free for Members

    US$795 Value

    24 June 2012

  • News Audience Engagement Initiatives You Can Use

    “News Audience Engagement Initiatives You Can Use” details 23 of the world’s best club- and community-based programmes by news publishers to deeply connect with readers. Among case studies are subscriber loyalty programmes, debate series, wine club, practice tests, food club, football community, educational programmes, family media guides, conferences and events, sports bar, news café, travel club, and speaker series.

    Free for Members

    US$795 Value

    21 March 2012

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