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News Media Outlook 2018: The New Economics of Content
As technology unhinges the gatekeeper ecosystem, the news media industry confronts its transformation with four unbending pillars: audience, brand, culture, and data. In "News Media Outlook 2018: The New Economics of Content," look across a global landscape at how innovative media companies are attacking value creation and pivoting off its pillars to smartly generate reader revenue and burrow deeply into the emerging economics of content.
Native Advertising Trends in News Media
The rise of native advertising in news media's revenue mix is highlighted in a report based on a global survey of INMA members from late 2017, in cooperation with the Native Advertising Institute. While revenue expectations are up, publishers are struggling to sufficiently label native advertising. The report is based on a survey of 231 media executives in 51 countries.
Monetising Audience Data: Media's New Business Model
News media companies are transforming their business model by fusing the smart use of data analytics with the emerging economics of content, subscriber acquisition and retention, and advertising sales - in digital and print. This report looks at the data-fueled economic shift in strategy, content, audience acquisition and retention, and advertising. Best practices at The New York Times, Newsday, NRC Media, and Independent News & Media are included.
Artificial Intelligence: News Media's Next Urgent Investment
News media companies are employing the emerging field of Artificial Intelligence (AI) via predictive analytics, chat bots, natural language processing, machine learning, and personalisation. Creative use of AI allows for social media virality, target advertising, gender and age identification, sentiment analysis, robo-journalism, speech recognition, automated news briefings, recommendation engines, segmented content, and identifying the legitimacy of content. This report hones in on early best practices at the Washington Post, Financial Times, Schibsted, Mediacorp, Weather Channel, New York Times, Newsday, and Google, among others.
Chat Apps and Bots: The Next Media Distribution Platform
Chat messaging and where news media companies intersect to grow quality audiences and attract younger readers is of growing importance. Global trends point to skyrocketing usage, and media companies are experimenting with text-based chat bots and voice-based chat assistants.
Immersive Reality for News Media: VR, AR, and 360-Video
Virtual Reality, Augmented Reality, 360 video are all the buzz. The biggest media players have invested, and the products are gorgeous. But what does Immersive Reality mean for the news media industry? This report explores the audience and advertising opportunities for the short-term, while also diving into the research that offers clues to how media companies should respond to these immersive platforms.
Native Advertising Trends 2016: The News Media Industry
Newspaper media are embracing native advertising as an important part of the revenue mix, all the while overcoming internal cultural hurdles and developing best practices. Publishers expect sharp increases in native advertising over the next two years. This report is based on a survey of 156 mostly newspaper media companies in 48 countries from July to September 2016.
The Facebook-Media Relationship Status: It's Complicated
At the intersection of Facebook and news media sits a complex and intertwined relationship. In this report, INMA analyses Facebook and its related platforms and puts them in the broader context of how consumers use social media. The report explains how Facebook's algorithms work, surveys publishers about their relationship with Facebook, and explores strategies to use Facebook to engage readers and generate advertising revenue.
Big Data for Media 2.0: Going Data-First
Shifting from the tactics of next-generation data analytics to converting corporate cultures to being data-first is the emerging great challenge for media companies battling for consumer and advertiser relevance.
Evaluating Distributed Content in the News Media Ecosystem
The rapid rise of mobile and social networks has spawned a mad rush by media companies to distribute content on platforms other than their own, yet whether to distribute and where to distribute depend on the publisher's objectives and context.
News Media Outlook 2016: The Dimension Behind the Façade
After seven years of adding new functionality to fast-transitioning media companies, the year ahead will be focused on back-filling and optimising those competencies, according to "News Media Outlook 2016: The Dimension Behind the Façade."
What To Do About Adblocking
An executive-level overview of the adblocking phenomenon and what news media companies should (and shouldn't) do to combat it.
Revenue Diversification Beyond Traditional Print and Digital
What 14 media companies in 10 countries are doing to diversify revenue streams beyond traditional print and digital media. Is the focus of the INMA report, "Revenue Diversification Beyond Traditional Print and Digital."