OTTplay Product Iteration
2024 Finalist

OTTplay Product Iteration

Hindustan Media

New Delhi, India

Category Product Development

Media associated with this campaign

Overview of this campaign

  • Make an app that allows access to multiple OTT platforms with one subscription 
  • Provide AI driven personalized streaming recommendation 
  • Provide a value proposition in terms of abundance & affordability 
  • Give an adfree premium experience to the consumer with enhanced audio & video quality 


Results for this campaign

  1. We have over 30+ OTT platforms and 350 + Live TV channels currently streaming in app 
  2. Over 5 lac active subscriber with a retention rate of over 70% 
  3. We have saved over 30 cr worth money for the consumers. 
  4. Over 45 mins of watchtime on the app


To contact a company representative about this campaign, click here for the INMA Member Directory

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