The INMA Readers First Initiative aims to surface global best practices in the art and science behind digital subscriptions for news media companies and create a road map toward the next generation of consumer monetisation.
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The Advertising Initiative aims to help media leaders cut through complexity, drive results, and build sustainable advertising sales strategies.
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How media organisations can utilise technology and develop standout products, creating offerings that delight customers and enhance business growth is the focus of the Product & Tech Initiative.
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How to bring newsrooms into the business of news is the focus of the Newsroom Innovation Initiative. The initiative will look dive deep at AI in the newsrooms in 2026, while building on learnings that establish newsroom-wide KPIs, create a data-fluent newsroom culture, and understand how to apply data.
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The INMA Young Audiences Initiative aims to help news publishers win and retain Gen Z and Millennial readers. It delivers a practical playbook — covering audience strategy, platform dynamics, trust and transparency, format and product innovation, engagement models, revenue, and cultural relevance.
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The Digital Platform Initiative aims to assist and empower the news industry and INMA members in dealing with the challenge of digital innovation on sustainable news media.
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INMA's Young Professionals Initiative aims to engage rising stars of news media companies to become active in news industry activities and to provide insights on how the next generation can influence the direction of INMA and the news industry in general.
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INMA aims to elevate Africa's media professionals through regional training, empower young professionals via mentoring, and identify the next generation of media leaders.
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