The INMA Readers First Initiative aims to surface global best practices in the art and science behind digital subscriptions for news media companies and create a road map toward the next generation of consumer monetisation.
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How media organisations can utilise technology and develop standout products, creating offerings that delight customers and enhance business growth is the focus of the Product & Tech Initiative.
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How to bring newsrooms into the business of news is the focus of the Newsroom Transformation Initiative. The initiative will look at establishing newsroom-wide KPIs, creating a data-fluent newsroom culture, and understanding how to apply data.
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The Generative AI Initiative is a project designed to surface use cases at news media companies and from those use cases divine insights that can help guide c-suites in the application of this technology.
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The Digital Platform Initiative aims to assist and empower the news industry and INMA members in dealing with the challenge of digital innovation on sustainable news media.
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INMA's Young Professionals Initiative aims to engage rising stars of news media companies to become active in news industry activities and to provide insights on how the next generation can influence the direction of INMA and the news industry in general.
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INMA Services is an unparalleled custom resource to solve problems, activate ideas, save time, and provide unique value that only INMA can deliver. It includes consulting, research, strategy and sourcing keynote speakers for engagements.
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