How to reach news avoiders? How to get more sign-ups through segmentation? How to expand to new markets? When and how to increase prices?

After four years of prosperity in digital subscriptions, we are entering a time of uncertainty. Many publishers see a slump in penetration of their Web sites and online engagement. Business leaders are worried about a slowdown in the economy and advertising. And we’re all worried about rising prices and inflation.

INMA benchmarks show that news publishers continued to convert new subscribers in high volumes despite declines in traffic. They also show a spike in cancellations, and that might herald a slow down in subscriptions.

At this just-in-time master class, we will gather the best minds in the news industry and discuss the ways forward: Where are we in the news subscription product lifecycle? Should we focus on growing the volumes or the revenue?

This master class is curated by INMA’s Researcher-In-Residence Greg Piechota who searches for new and inspiring case studies, and expert and evidence-based insights in the INMA global network and beyond.