How F.A.Z Acquired More Young Subscribers
2024 Finalist

How F.A.Z Acquired More Young Subscribers

Frankfurter Allgemeine

Frankfurt, Germany

Category Digital Subscriptions

Overview of this campaign


  • Increase awareness in the target group of the 25 to 35-year-olds and position F.A.Z. as a leading medium that illuminates different opinions in a well-founded and unbiased way 
  • Acquire more mobile subscribers in the target group
  • Acquire more stationary subscribers in the target group

Results for this campaign

The result:

  • More impressions than expected
  • Awareness increased by 263 percent
  • Conversion rate mobile increased by 391 percent
  • Conversion rate stationary increased by 198 percent
  • Seven out of ten young readers were aware of us after the campaign


To contact a company representative about this campaign, click here for the INMA Member Directory

By continuing to browse or by clicking “ACCEPT,” you agree to the storing of cookies on your device to enhance your site experience. To learn more about how we use cookies, please see our privacy policy.