How F.A.Z Acquired More Young Subscribers
2024 Finalist

How F.A.Z Acquired More Young Subscribers

Frankfurter Allgemeine

Frankfurt, Germany

Category Digital Subscriptions

Overview of this campaign

Objectives:

  • Increase awareness in the target group of the 25 to 35-year-olds and position F.A.Z. as a leading medium that illuminates different opinions in a well-founded and unbiased way 
  • Acquire more mobile subscribers in the target group
  • Acquire more stationary subscribers in the target group

Results for this campaign

The result:

  • More impressions than expected
  • Awareness increased by 263 percent
  • Conversion rate mobile increased by 391 percent
  • Conversion rate stationary increased by 198 percent
  • Seven out of ten young readers were aware of us after the campaign

Contact

To contact a company representative about this campaign, click here for the INMA Member Directory

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