An introduction to the INMA Product Initiative
From Product Initiative Lead Jodie Hopperton
What media companies must do now to embrace the evolving discipline of product to delight customers and grow business
Scope of the Initiative
What it means to build customer informed products
How to manage conflicting product objectives
How we go beyond traditional products to become part of a customer lifestyle
Ways to Connect
Newsletter
Get bi-weekly Product Initiative newsletters in your inbox. Sign up here
Slack channel
A place to share experiences both privately and publicly. Sign up here
Video meet-ups and Webinars
Join product peers for practical members-only upcoming video meetups and on demand webinars
Master Classes
ink to the best product minds, exchange ideas, at master classes focused on building customer-informed products and going beyond traditional news products. See schedule here
Ask Me Anything
For corporate members of INMA, connect your product teams with Jodie Hopperton for private mentoring.
REPORTS
See our latest report on How Product Is Leading Media's New Growth Path. Click here to view.
Upcoming Product Initiative Events
Latest Product Initiative Meet-Ups on Demand
Prototyping Inclusive News Futures with Schibsted
September 14, 2022
Personalisation: Connecting the Digital Dots
June 15, 2022
What News May Look Like in the Metaverse
March 23, 2022
Building News You Can Use
February 09, 2022
Diversity, Equity, and Inclusion (DEI) in Product: The Business Case and How to Implement it to Grow Your Audience
November 10, 2021
Product Initiative Meet-Up: Apps and Mobile Web
September 15, 2021
Product Initiative Meet-Up: How Deeply Should Editorial and Product Be Aligned?
July 07, 2021
ALL PRODUCT INITIATIVE MEET-UPS ON DEMAND
Latest Product Initiative Blog Posts
Bridge role between product and newsroom is key to internal collaboration
November 30, 2022
Business development team at FT bridges many departments
November 29, 2022
Is boldness over consensus the better way to work with product stakeholders?
November 15, 2022
Are some of us too old to build relevant media products?
November 06, 2022
AI can be used right now in these 5 ways at your media company
November 02, 2022
New product development requires more than product and market fit
October 19, 2022
ALL PRODUCT INITIATIVE BLOGS
Download Recent Product Initiative Presentations
Prototyping inclusive news futures with Schibsted
14 September 2022 | INMA Webinar: Prototyping inclusive news futures with Schibsted
Personalisation: Connecting the digital dots
15 June 2022 | INMA Webinar: Personalisation: connecting the digital dots
Driving reader loyalty across the world: Notix’s case for push notifications
07 June 2022 | Digital Subscriber Retention
How product, editorial work together at Washington Post
19 May 2022 | World Congress of News Media
How Schibsted breaks through in the attention economy
19 May 2022 | World Congress of News Media
ALL PRODUCT INITIATIVE PRESENTATIONS
Mission
What do news organisations need to do to create, deliver, and innovate the best possible products for their audiences? As news organisations expand across platforms, product roles have become an instrumental part of the organisation. The INMA Product Initiative aims to surface best practices for product thinkers in news media. The INMA Product Initiative was approved by the association’s Board of Directors and implemented January 1, 2021.
Product Initiative Lead
Jodie Hopperton is a British media executive based in Los Angeles. Jodie’s career spans over 15 years and multiple countries working with technology start-ups in addition to roles such as head of interactive at Trinity Mirror in the United Kingdom and director EMEA, syndication and licensing for The New York Times in Paris.
