Who makes the decisions: editors, product people or both? A review of working models, teams, structures and shifting company cultures.
Working across so much of the business, creating, and communicating plans to keep everything on track is essential.
Product has introduced a metric-driven approach that can be at odds with the gut-feel culture of the newsroom.
Expert tips for experiments, prototypes and testing to ensure product/market fit with the audience.
Presenting to product stakeholders. With so many stakeholders that have different needs, how can you build a compelling case for product innovation?
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A place to share experiences both privately and publicly. Sign up here
Join product peers for practical members-only video meet-ups. See schedule here
Link to the best product minds, exchange ideas at our December Master Class, Methodologies To Launch and Innovate Products. See schedule here
Tape into the “state of product” in news media at the Product and Data For Media Summit in October. See plans here.
Thought leadership and insights into product at media companies are featured in regular blogs. Click here to view.
May 26 | Meet-Up
July 07 | Meet-Up
September 15 | Meet-Up
October 05-19 | Conference
November 10 | Meet-Up
What do news organisations need to do to create, deliver, and innovate the best possible products for their audiences? As news organisations expand across platforms, product roles have become an instrumental part of the organisation. The INMA Product Initiative aims to surface best practices for product thinkers in news media. The INMA Product Initiative was approved by the association’s Board of Directors and implemented January 1, 2021.
Jodie Hopperton is a British media executive based in Los Angeles. Jodie’s career spans over 15 years and multiple countries working with technology start-ups in addition to roles such as head of interactive at Trinity Mirror in the United Kingdom and director EMEA, syndication and licensing for The New York Times in Paris.