Podcast Lima 8.8: Alerta sismo (Lima 8.8: Earthquake Alert)
2024 Finalist

Podcast Lima 8.8: Alerta sismo (Lima 8.8: Earthquake Alert)

Grupo RPP

Lima, Peru

Category Audio

Overview of this campaign

In our efforts to raise awareness among the population about massive earthquakes, we set out to measure how high their preparation level was and create the best communication product to generate fear and alert. We seek for our audience to improve their prevention culture and organize as a community. All information in the attached PDF.


Results for this campaign

We produced the fiction podcast series "Lima 8.8: Earthquake Alert" and a landing page with transmedia material that leads the listener to the ultimate immersion in the story. After surveying our audience, we managed to improve their level of earthquake preparedness. All the information in the attached PDF and in the second linked video.


Contact

To contact a company representative about this campaign, click here for the INMA Member Directory

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