The only global benchmarking of media companies’ financial and operational performances vs. peer companies
Benchmark financial, operational performance
Identify performance gaps
Guide decisions on resource allocation
Introducing INMA’s Financial Benchmarking Service
INMA is pleased to unveil the first-ever international financial and business performance benchmarking service for news media companies.
Based on guidance from the INMA Board of Directors and INMA’s extensive experience with subscription benchmarks, this new financial benchmarking service aims to:
- Provide a holistic company view: Benchmark overall financial and operational performance among peer media companies.
- Unveil actionable insights: Reveal trends and best practices, identify performance gaps, and guide decisions on cost management, revenue growth, and resource allocation.
- Inform data-informed decisions: INMA will foster analytics-driven strategies across the news media industry based on the benchmark data.
By focusing on decisions first and data second, this new benchmarking service equips media executives with targeted metrics that illuminate where to invest, reduce costs, or innovate.
It offers cheaper, more detailed, and more reliable benchmarks than alternatives that INMA members are using today — including expensive, time-consuming efforts that media companies do on their own to benchmark themselves vs. peers.
INMA aims to foster a stronger, data-informed community of corporate members.
Apply now
Click here to apply
Why INMA's financial benchmarks are different
Engaged community of peer publishers
Personalised benchmarks and experience
No software or consulting lock-in
We design this as a peer-to-peer exchange: low-tech, but also low-cost. Participants are not locked-in into any hardware, software, nor consulting agreements. Publishers can join and cancel the subscription any time.
We select comparable companies from across the world to ensure the value of benchmarks. We also limit participation to news media companies only.
Data-rich dashboard is an immediate deliverable, but equally valuable are actionable insights and best practices shared during webinars curated by INMA. We build a benchmarking community and not just a data product. We facilitate learning from each other. We save your time and money in finding expertise or peers.
Our customer success team and analysts assist in data collection, verification and analysis. We build frameworks to help apply the insights.
What INMA members are telling us
“Without benchmarks, running a business is like driving with your eyes closed."
“Comparisons make us try doing better and let us discover new ways of thinking, new strategies and new tactics.”
We are overwhelmed with ideas about what others are doing. We miss facts about whether these ideas actually work.”
These are some of the comments of publishers that wish to grow their business, yet have limited access to reliable and trusted information about how their performance compares to their peers.
With this exclusive Financial Benchmarking Service, INMA aims at assisting you in evaluating and improving financial performance of your company.
Key benefits
Gain clarity and act confidently on what matters most to the business with benchmarks built explicitly around your key decisions, such as cost efficiency, revenue diversification, and capital allocation.
Turn financial and operational insights into strategic momentum. Let the INMA Financial Benchmarks inform smarter decisions at your executive level, unlock sharper focus, and faster progress.
Identify opportunities hidden in plain sight. By comparing with your peers, uncover internal blind spots and surface untapped potential for improvement, for example, in underperforming cost centers.
Accelerate internal alignment. Engage your senior leaders and boards with the data and insights validated by INMA. Share them via personalised dashboards and presentations.
Shape the new industry standards. Help INMA define the benchmarking agenda for the sector, and shape what excellence means in modern news media.
Become part of a confidential, trusted peer network. With strict confidentiality protocols and aggregated reporting, enjoy a rare opportunity for honest reflection, peer learning, and candid discussions - free from commercial agendas.
Apply now
Click here to apply