OTTplay Awards
2024 Finalist

OTTplay Awards

HT Labs

New Delhi, India

Category Events

Media associated with this campaign

Overview of this campaign

  • India boasts a myriad of film industries, each contributing unique flavors to the cinematic landscape.
  • However, despite the diversity, there was a void – no platform that embraced the multitude of languages and regions in a democratic manner.
  • OTTplay: Breaking Barriers: Enter OTTplay, positioned as a trailblazer in unifying the pan-Indian entertainment scene through its innovative approach.
  • A Pioneering Concept: OTTplay takes the lead by introducing the Pan-Indian OTT Awards, a groundbreaking concept that transcends language and geography.
  • OTTplay's initiative not only applauds existing talents but also acts as a catalyst for the ongoing growth of the digital entertainment industry.
  •  This event positions OTTplay as more than just a platform; it emerges as a comprehensive news brand, actively participating in and shaping the industry narrative.
  • Ultimately, through the Pan-Indian OTT Awards, OTTplay positions itself as a front-runner, steering the course of pan-Indian news in the digital entertainment realm.

Results for this campaign

1. Internal & External Reach: Strategically divided the campaign between internal outreach via the brand's social handles and collaborations with influential external creators to maximize brand exposure.

2. Excitement-Fueled Content: Utilized Instagram's features such as Reels, static posts, carousels, and contests to create engaging content that ignited excitement and anticipation for the OTTplay Awards.

3. Amplification Through Partnerships: Collaborated with meme pages, movie & web-show appreciation pages, and OTT-related accounts on Instagram and Twitter to amplify the conversation and drive virality for the OTTplay Awards.

Snapshots of exceptional engagement achieved:

  1. #OTTplayAwards2023 trended on Twitter on Rank 1 

Total Reach – 23 Million+

Total Impressions – 61 Million+

  1. Seeding of Kajol's viral reply on 25 Years of KKHH movies & remake 

from the award’s event footage on some of India's biggest meme pages.

This reel went viral and was widely re-shared on the internet with 4MN+ views.

  1. 3.       Massive Reach of 200Mn+ on overall OTTplay Award event on social
  2. 18.7Mn+ pure Post Reach on own Instagram OTTplay page
  3. Colossal engagement of 325K+ Likes, Shares, Comments and Saves
  4. 6.1Mn+ Views on OTTplay page’s Instagram Reels of the award event.

Contact

To contact a company representative about this campaign, click here for the INMA Member Directory

By continuing to browse or by clicking “ACCEPT,” you agree to the storing of cookies on your device to enhance your site experience. To learn more about how we use cookies, please see our privacy policy.
x

I ACCEPT