OTTplay Awards
2024 Finalist

OTTplay Awards

HT Labs

New Delhi, India

Category Events

Media associated with this campaign

Overview of this campaign

  • India boasts a myriad of film industries, each contributing unique flavors to the cinematic landscape.
  • However, despite the diversity, there was a void – no platform that embraced the multitude of languages and regions in a democratic manner.
  • OTTplay: Breaking Barriers: Enter OTTplay, positioned as a trailblazer in unifying the pan-Indian entertainment scene through its innovative approach.
  • A Pioneering Concept: OTTplay takes the lead by introducing the Pan-Indian OTT Awards, a groundbreaking concept that transcends language and geography.
  • OTTplay's initiative not only applauds existing talents but also acts as a catalyst for the ongoing growth of the digital entertainment industry.
  •  This event positions OTTplay as more than just a platform; it emerges as a comprehensive news brand, actively participating in and shaping the industry narrative.
  • Ultimately, through the Pan-Indian OTT Awards, OTTplay positions itself as a front-runner, steering the course of pan-Indian news in the digital entertainment realm.

Results for this campaign

1. Internal & External Reach: Strategically divided the campaign between internal outreach via the brand's social handles and collaborations with influential external creators to maximize brand exposure.

2. Excitement-Fueled Content: Utilized Instagram's features such as Reels, static posts, carousels, and contests to create engaging content that ignited excitement and anticipation for the OTTplay Awards.

3. Amplification Through Partnerships: Collaborated with meme pages, movie & web-show appreciation pages, and OTT-related accounts on Instagram and Twitter to amplify the conversation and drive virality for the OTTplay Awards.

Snapshots of exceptional engagement achieved:

  1. #OTTplayAwards2023 trended on Twitter on Rank 1 

Total Reach – 23 Million+

Total Impressions – 61 Million+

  1. Seeding of Kajol's viral reply on 25 Years of KKHH movies & remake 

from the award’s event footage on some of India's biggest meme pages.

This reel went viral and was widely re-shared on the internet with 4MN+ views.

  1. 3.       Massive Reach of 200Mn+ on overall OTTplay Award event on social
  2. 18.7Mn+ pure Post Reach on own Instagram OTTplay page
  3. Colossal engagement of 325K+ Likes, Shares, Comments and Saves
  4. 6.1Mn+ Views on OTTplay page’s Instagram Reels of the award event.


To contact a company representative about this campaign, click here for the INMA Member Directory

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