Journalism: Our Core Product and the Cornerstone of Selling Subscriptions
2024 Finalist

Journalism: Our Core Product and the Cornerstone of Selling Subscriptions

Advance Local

Parma, United States

Category Digital Subscriptions

Media associated with this campaign

Overview of this campaign

Diversify acquisition campaign portfolio by developing Journalism-focused campaigns. Increase start production by utilizing alternate messaging that isn’t dependent solely on price, product, or standard value proposition. Expand strategy to become the cornerstone of acquisition across Advance Local.


Results for this campaign

Coming off a period of deep discounts with our Cyber Monday campaigns, January is usually a soft month for start acquisition. The January Journalism Campaign exceeded our goal by 28%, securing nearly 1,400 starts.

The success of the initial campaign led us to expand the concept to multiple campaigns throughout the year. Journalism Campaigns are now the top-producing segment of our portfolio and provided 41% of all acquisition starts in 2023.

In total, four of our market campaigns secured 5,348 new subscribers last year – 34% over goal.


Contact

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