To inspire news media companies to embrace business practices that sustain impactful journalism.
INMA leverages its global membership network to:
- Build communities of best practice and facilitate the exchange of ideas, expertise, benchmarks, and experiences.
- Distill the collective knowledge of members into insights that grows audiences, transform brands, and ensure the financial sustainability of news media companies.
- Identify and recognise excellence in vital areas such as subscriptions, data, product, advertising, newsrooms, and the business of journalism.