Our Mission

To inspire news media companies to embrace business practices that sustain impactful journalism.

INMA leverages its global membership network to:

• Build communities of best practice and facilitate the exchange of ideas, expertise, benchmarks, and experiences.
• Distill the collective knowledge of members into insights that grows audiences, transform brands, and ensure the financial sustainability of news media companies.
• Identify and recognise excellence in vital areas such as subscriptions, data, product, advertising, newsrooms, and the business of journalism.

Our Values

• Sustainable journalism: We believe a free press is a financially independent press.
• Success: We passionately fight for the success of news media — especially of members who support our community.
• Innovation: We relentlessly pursue new solutions to common challenges facing news media companies.
• Continuous learning: We encourage media companies to constantly improve themselves, their teams, and their companies.

Our Community

• Trust: We are a trusted community that will provide safe spaces for members to share their ideas and opinions.
• Volunteerism: We are a volunteer-led community of professionals who make the decisions and do the work at news media companies driving the INMA agenda.
• International focus: We are an international community of media companies and people that believes the best outcomes emanate from such a network.
• Inclusivity: We are a diverse and inclusive community: nationality, age, gender, race, ethnicity, religion, or gender/sexual orientation.