How can busy editors and reporters use generative AI to help produce trustworthy journalism in formats that fit consumers' needs?
How can generative AI support advertising and marketing activities, whether it is through chatbots or enabling personalisation?
Where can businesses find productivity gains by automating work that machines do well – so that employees can focus on tasks that truly require creativity and human intelligence?
How can AI multiply revenue generation opportunities without simultaneously scaling costs?
How can generative AI tap into unstructured data to find insights on topics and themes that are worthy of a business's attention – and present them in a user-friendly way?
How can we tap into AI to expedite the product ideation process and optimise design work?
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For corporate members of INMA, connect your teams with Sonali Verma for private mentoring.
Heading the Generative AI Initiative for INMA is Sonali Verma, an independent consultant working on digital transformation projects. Sonali recently spent nearly five years with The Globe and Mail’s Sophi, prior to which she worked more than a decade for Canada’s newspaper of record in audience and editorial roles. She had prior stints at Bloomberg, CNBC, and Thomson Reuters. She has worked in Toronto, Singapore, Delhi, London, Hong Kong, and Manila.
INMA’s Generative AI Initiative aims to surface news media GenAI use cases across the enterprise – newsroom, advertising and marketing, and more. The one-year initiative was approved by the INMA Board of Directors for 2024 as a way of moving the news industry from theories to practicalities with GenAI.