Dagbladet Magasinet Special Edition on Bullying
2024 Finalist

Dagbladet Magasinet Special Edition on Bullying


Oslo, Norway

Category Print

Media associated with this campaign

Overview of this campaign

For the majority of 2023, Dagbladet's team of investigative journalists took a deep dive into the important yet oftentimes painful topic of school bullying. The project took great use of digital storytelling methods and even created a database with information about bullying in schools that had never before been collected and presented in one unique location.

However, we also wanted to present our important journalism to our print readers. Saturday is the day of the week with the highest circulation. This is the day we present our prestige product Magasinet, a weekly magazine with high quality feature journalism. We got the idea of dedicating an entire issue to the important topic of bullying, and presented our readers to a number of our best stories with emotions spanning from the utterly heartbreaking to true fighting spirit.

Results for this campaign

In this edition, readers could find our feature on 12-year-old Emely, who took her own life after having tried to speak out about exclusion, bullying and threats for several years. This was perhaps the most significant story of the year for Dagbladet. The edition also included well-known figures in Norway who talked about their experiences growing up with bullying. Others shared stories of how bullying almost led them to suicide, and there are examples of cases where the police dismissed reports related to bullying.

To us, this special edition was important to highlight our passion to put the important topic of bullying on the public agenda. The parents of Emely, the 12-year-old who took her own life, were named «Person of the Year» by Dagbladet and our readers, indicating how deeply their story has affected people.

58,000 children and adolescents report being bullied in Norwegian schools. This edition highlighted an important societal problem. With a significant focus on this issue over time, both in online articles, the print newspaper, and in Magasinet, Dagbladet demonstrated how the media can bring important issues to the forefront by utilizing all publishing channels.


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