Stories App
2024 Finalist

Stories App

Mediahuis Noord

Groningen, Netherlands

Category Product Development

Media associated with this campaign

Overview of this campaign

Mediahuis Noord is thrilled to introduce its latest venture, the 'Stories App,' a revolutionary news application designed with a focus on innovation and user engagement. The primary objective behind developing this app in-house was twofold: to eliminate the need for expensive external hires and to avoid a developer lock-in with third-party entities.
One of the key features of the Stories App is its unique approach to highlighting the top 8 stories of the day through captivating narratives. By presenting these stories in a story format, the app provides users with an immersive and dynamic news experience, breaking away from traditional formats.
Podcast enthusiasts will find a haven in the Stories App, with a dedicated section that seamlessly integrates with the native player on their phones. This ensures a smooth and uninterrupted listening experience for users who prefer consuming news and stories through audio content.
Recognizing the importance of local news, the app carves out a distinct space for regional updates, ensuring that users stay informed about events and developments in their immediate surroundings.
The Stories App prioritizes optimal performance and efficiency by incorporating as many native elements as possible. This approach not only enhances the user experience but also ensures the app runs seamlessly on various devices.
With a singular codebase, the app allows for the effortless creation and maintenance of multiple titles, streamlining the development process and facilitating updates for different publications within the Mediahuis Noord umbrella.
In line with the evolving landscape of media consumption, the Stories App supports Carplay and Google Auto, enabling users to have articles read aloud and enjoy podcasts while on the move. This integration aligns with the modern, on-the-go lifestyle of today's readers.
Furthermore, the app seamlessly integrates the digital newspaper, providing users with a comprehensive and unified platform for accessing a variety of news formats. The Stories App stands as a testament to Mediahuis Noord's commitment to staying at the forefront of technological advancements in the media industry.

Results for this campaign

Mediahuis Noord has recently introduced its 'Stories App', and the outcomes have been nothing short of remarkable. The app has witnessed a substantial 36% growth in active weekly users, indicating a significant uptake in its popularity.
One of the standout achievements is the marked improvement in user experience. The app now boasts faster loading times, a more native feel, and a modern design, all contributing to a seamless and enjoyable interaction for users. The positive feedback from users has been particularly centered around the engaging puzzles within the app, capturing the attention and interest of a considerable user base.
Notably, the editorial team takes pride in the app's ability to deliver journalism in a way that addresses and resolves many of the issues faced by previous versions. This demonstrates a commitment to enhancing the overall quality and accessibility of content for the audience.
A pivotal aspect of the success story lies in the unified approach to app development. With a single codebase, the generation of Android and iOS apps for all daily titles becomes an efficient process. This not only expedites the availability of updates and fixes but also ensures that the improvements are rapidly deployed across all titles, thanks to a cleverly designed build pipeline.
Despite this unified approach, individual titles retain the flexibility to distinguish themselves through a thoughtfully crafted app management system. This allows each title to have its own unique look and feel, as well as distinct features, providing a tailored experience for users.
The 'Stories App' opens with eight fullscreen stories, showcasing the best content of the day. This strategic approach enables each regional title to carve out its identity, differentiating itself from other news brands. It also ensures that the most compelling stories receive the attention they rightfully deserve, enriching the overall user experience. The positive reception from both users and the editorial team underscores the success of Mediahuis Noord's 'Stories App'.


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