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How news media companies can transform first-party data into sustainable premium CPM advertising revenue growth is the focus of this September 2025 master class. See schedule here
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The mission of the Advertising Initiative, re-launched in May 2025, is to help media leaders cut through complexity, drive results, and build sustainable advertising sales strategies. We aim to focus on how to bridge innovation and business realities with practical guidance, real-world examples, and clear action plans – and simplify an often opaque and unnecessarily complex digital advertising ecosystem.
Gabriel (Gabe) Dorosz is a strategist, researcher, and media industry leader with a career that’s spanned the intersections of digital media, advertising, brands, data, technology, experiences, and ideas. With nearly 30 years of experience in digital media and advertising — including seven years leading strategy & insights for advertising at The New York Times — he’s witnessed firsthand the challenges of news media advertising.