INMA: Virtual Events

Upcoming Virtual Events

Advertising Measurement & Effectiveness Master Class

This master class unpacks how news publishers can elevate the value, performance, and accountability of their advertising solutions. INMA will explore the latest approaches to measuring outcomes, proving incremental impact, and translating publisher-unique strengths into metrics that resonate with brands and agencies.

19-26 March 2026

Subscriber Retention Master Class

Virtual

How editorial, marketing, and data managers help retain digital subscribers through world-class reader engagement is the focus of this master class which is part of INMA's Readers First Initiative.

09-16 June 2026

Africa Newsroom & Tech Summit

Virtual

How Africa’s newsrooms can use technology, like AI and mobile, to build sustainable, audience-focused products. Key themes will include adapting to declining search and social media, giving readers what they want, attracting younger audiences, and creating multimodal content (like audio and video). The summit will highlight the importance of aligning technology with culture and business models for successful digital transformation.

25 June 2026

Conferencia Latinoamericana

Virtual

Ejecutivos de medios de toda la América Latina se reunirán para esta conferencia virtual cuyo objetivo es presentar las mejores prácticas para hacer crecer la audiencia, la publicidad y la marca. Aprenda de sus colegas latinoamericanos los aspectos prácticos de equilibrar la impresión y la tecnología digital en mercados que cambian rápidamente, desde México en el norte hasta Chile en el sur. Conozca la transformación del modelo de negocio del periodismo, las nuevas oportunidades de audiencia, el desafío de la innovación. Este evento es gratuito para los miembros de INMA en América Latina.

16-17 July 2026

Asia/Pacific News Media Summit

Virtual

Delve into AI and exciting digital development contexts for Asia/Pacific news media companies and what this means for data, product, subscriptions, newsrooms, and what comes next for digital advertising. Connect with global experts and learn from Asia/Pacific news publishers on the emerging growth path for news media. This is a virtual event designed for media companies in the Asia/Pacific region.

13-14 August 2026

Young Audiences Summit

Virtual

INMA’s summit on young audiences will explore how shifting demographics, digital behaviours, and cultural expectations are redefining the relationship between media companies and their consumers. Participants can expect insights into Gen Z and Gen Alpha mindsets, the role of AI-driven personalisation, and the growing demand for community-driven, values-based content.

10-17 September 2026

Newsrooms and AI Master Class

Virtual

This master class is a deep dive into integrating artificial intelligence within news operations to drive transformation and build sustainability. The multi-module online class covers practical applications, ethical considerations, and business models for AI in the newsroom. Key topics will include using AI for content creation, leveraging AI for audience engagement, and navigating AI’s impact on business models.

08-15 October 2026

Subscriber Acquisition Master Class

Virtual

No matter where you are in your subscription journey, you likely have begun to hit plateaus using traditional methods of acquisition around news. Or you aren’t getting the results you think you need. In this Master Class as part of INMA's Readers First Initiative, we will review what successful publisher subscription operators are doing, how they re-think acquisition efforts when they hit a wall, and how to make smart, actionable decisions.

05-12 November 2026

Why Become A Member?