Press Room

INMA In The News

473 Articles

Consumers can fund journalism

11 January 2022 Source:

How the NYT’s $550m acquisition of The Athletic sets the tone for the future of media

7 January 2022 Source: The Drum

Cape Argus journalist on his way to great things after scoring prestigious scholarship

14 November 2021 Source: IOL

‘We need to charge to survive’: Why the Boston Globe’s ‘dollar a day’ digital subscription policy is paying off

11 November 2021 Source: Press Gazette

Subscription strategies to convert light readers

12 October 2021 Source: Digital Content Next

How publishers can engage and convert casual readers: Key insights from INMA report

12 October 2021 Source: What's New in Publishing

To Grow Subscriptions, Media Companies Need To Expand Beyond Super Fans

12 October 2021 Source: MediaPost

Offer subscription discounts for a trial period to grow subscribers

11 October 2021 Source: YouGov

3 types of newsreaders and strategies to engage them

7 October 2021 Source: Twipe

INMA's Report by @g_piechota on Converting Infrequent Readers into Subscribers PLUS Google's News Revenue Hub

6 October 2021 Source: Revue

How news publishers are turning casual, infrequent readers into paying subscribers

5 October 2021 Source: NiemanLab

How news publishers are turning casual, infrequent readers into paying subscribers

5 October 2021 Source: NiemanLab

Jagran New Media's Kartikay Khosla features in INMA's list of 30 rising stars in global news media

19 August 2021 Source: Jagran

Newsrooms can prosper with remote work — but they have to make the right adjustments first

3 August 2021 Source: NiemanLab

Preparing for the "cookiepocalypse" with first-party data strategies

2 August 2021 Source:

Facebook und Medien: Die Maske fällt

19 February 2021 Source: NDR

Google sends News Showcase live

5 February 2021 Source: Financial Review

Marc Isler ist neu im Verbandsvorstand

3 February 2021 Source:

Google and Facebook Senate face-off heats up battle over code

27 January 2021 Source: Financial Review

Media mogul Boris Trupcevic appointed CEO at Foreo

6 December 2020 Source: The Moodie Davitt Report

An industry in flux

1 December 2020 Source: Columbia Journalism Review

A Year After Launch, The Financial Times’ Consultancy Is Booming

30 November 2020 Source: AdWeek

Drawing up the blueprint for China-Africa cooperation

28 November 2020 Source: IOL
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