INMA Webinar: The Revenue Diversification Strategies of Stuff New Zealand
Revenue diversification is the key to survival for most traditionally print publishers. Hear from the CEO of Stuff New Zealand on how in a country where people are outnumbered 6:1 by sheep, they've managed to become a major publishing and platform disruptor.
INMA Webinar: The Globe and Mail Newsroom's Transformation Via Design Thinking
As one of INMA’s scholarship recipients at The Berlin School of Creative Leadership, Cynthia spent over two years researching and working inside the newsroom to develop her Master’s thesis on Audience Design Thinking. Hear first-hand how design thinking was used to re-engineer, re-inspire and re-platform The Globe and Mail’s newsroom. The Globe and Mail continues to be Canada’s largest subscription news organization in Canada reaching over 7 million Canadians on all platforms and growing over 150% in mobile unique visitors in one year.
INMA Webinar: The Future of Mobile
Mobile phones are everywhere and have become more vital to users than having their wallets. There are so many opportunities for news media organizations to change their business, learn where mobile is going next.
INMA Webinar: What Publishers Need To Do About GDPR
Do you have any European subscribers, advertisers, e-mail addresses or Web site visitors? The European Union's General Data Protection Regulation (GDPR) goes into effect May 25, 2018, and it will affect you. Make sure you're covered and get your check-list of what to do to ensure you're covered in this INMA Webinar.
INMA Webinar: The Paths to Subscription
A major new study of nearly 4,200 U.S. consumers who recently subscribed to their local newspaper shows in unprecedented detail what motivates new subscribers. This Webinar from the American Press Institute dives deeper into the study to learn about the consumer path to subscription.
INMA Webinar: Flypaper: WEHCO Media Small- and Mid-Sized Business Focused Digital Agencies
Looking for new revenue opportunities? Learn how WEHCO Media is growing revenue via a digital agency aimed at small- and mid-sized businesses.
INMA Webinar: Honolulu’s Out-of-Home In-Store Digital Billboard Network
Video, advertising, and sales: Three key areas of focus for any news media organisation. Hear how a new advertising vehicle, created and launched by the Honolulu Star-Advertiser, is not only making waves but winning awards.
INMA Webinar: Winnipeg Free Press Experience - Can It Ever Be Enough?
A year after introducing its micropayment system, the Winnipeg Free Press has 35,000 subscribers for its digital content. As the first Canadian newspaper to monetise its content via micropayments with impressive results, hear about their experiment and the strategy behind it. Engage with the group to discover if a micro-payment strategy can help increase your digital subscriptions, or generate a new source of revenue for your content.
INMA Webinar: Expressen: The Most Data-Driven Company In the Nordics?
In 2014, Expressen had low market shares digitally and no data strategy. The analytics team consisted of only four employees located far away from the editorial and technology teams, working mainly with print analytics. As part of a digital growth strategy, Expressen set a bold objective to become the most data-driven media company in the Nordics and the fastest growing news site in Sweden.