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Webinars

INMA Webinars provide the news industry’s richest and broadest array of media case studies, newsmaker interviews, and deep explorations of trends and hot topics.

Next Webinar


19 January 2022

How Helsingin Sanomat Reinvented Print Media for Younger Audiences

Vesa Lindqvist, Strategic Partnerships Director, and Fanny Fröman, Children’s News Editor in Chief, Helsingin Sanomat

Learn how Finland’s Helsingin Sanomat is building profitable subscription products by appealing to younger audiences in this one-hour INMA Webinar. Strategic Partnerships Director Vesa Lindqvist and Children’s News Editor in Chief Fanny Fröman will present insights from the successful launch of HS Lasten uutiset (Children’s News), a news product targeted to 8- to 12-year-olds, and why focusing on these users’ needs is one of the keys in building profitable subscription products.

Find a Webinar


Upcoming Webinars

The Role and Rejuvenation of Data Research by Jagran New Media

The Role and Rejuvenation of Data Research by Jagran New Media

Gaurav Arora
Chief Revenue Officer
Jagran New Media

20 January 2022

The Role of Newspapers in the Pandemic According to News UK

The Role of Newspapers in the Pandemic According to News UK

David Dinsmore
Chief Operating Officer
News UK

26 January 2022

How Newsday Live Events Changed Brand Perception

How Newsday Live Events Changed Brand Perception

Melissa Carfero
Manager
Event Strategy & Development
and Patrick Tornabene
Chief Consumer Revenue and Strategy Officer
Newsday

2 February 2022

Product Initiative Meet-Up: Building News You Can Use

Product Initiative Meet-Up: Building News You Can Use

Jodie Hopperton
Lead: Product Initiative
International News Media Association (INMA)

9 February 2022

View All Upcoming Webinars

On-Demand Webinars

What To Expect With News Media in 2022

What To Expect With News Media in 2022

Damian Eales
President
INMA
and Global Head of Transformation
News Corp

12 January 2022

Planning the First 100 Days of New Subscribers: Strategy and Tactics

Planning the First 100 Days of New Subscribers: Strategy and Tactics

Dan Oshinsky
Founder
Inbox Collective
and Former Director of Newsletters
BuzzFeed and The New Yorker

21 December 2021

Readers First Meet-Up: The Next 10 Years of News Subscriptions

Readers First Meet-Up: The Next 10 Years of News Subscriptions

Greg Piechota
Researcher-In-Residence
INMA and Robbie Kellman Baxter
Author
The Forever Transaction

15 December 2021

Advertising Initiative Meet-Up: What Are the Leading Media Companies Doing to Provide Advertisers With Real Solutions?

Advertising Initiative Meet-Up: What Are the Leading Media Companies Doing to Provide Advertisers With Real Solutions?

Quang Do
Principal
and Tim Meuschke
Director
Alexander Group

8 December 2021

View All On-Demand Webinars
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