8:00 a.m. - 8:30 a.m.
Study Tour registration and welcome coffee
Join INMA for your registration credentials and welcome coffee. Meet fellow study tour participants before beginning the programming.
As AI, creators, and shifting consumer behaviors reshape the way media is produced and monetized, the path to sustainable reader revenue is being redrawn. During this two-day study tour in Toronto, we’ll explore how leading media companies are rethinking their strategies across the entire funnel — from audience development to engagement, conversion, and retention.
Expect practical insights into:
Reinventing the funnel in the AI and creator economy
New approaches to reader revenue growth
Editorial and product collaboration for subscription success
What’s next in loyalty, trust, and value delivery
Join INMA for your registration credentials and welcome coffee. Meet fellow study tour participants before beginning the programming.
After meeting with colleagues you’ll be briefed on the present subscription landscape by INMA Readers First Initiative Greg Piechota. We will set the stage with an overview of the Toronto media landscape.
Enjoy a relaxed and interactive debriefing session, bringing participants together to share reflections, key takeaways, and insights from the day's visits and discussions. This informal gathering is designed to foster connections, spark fresh ideas, and ensure everyone has the opportunity to digest and build on what they’ve learned.
Meet fellow study tour participants before beginning the programming..
As the tour concludes, the tour leads will reflect on the insights, experiences, and lessons from the past two days. This wrap-up is an invaluable and insightful opportunity to exchange perspectives, highlight key takeaways, and discuss how to apply the ideas explored during the tour. It’s a moment to connect, consolidate your learnings, and leave inspired to drive meaningful change in your own organisation.
Kick off the Subscription Summit 2026 at CRAFT Beer Market Toronto. Think 100+ beers, high ceilings, downtown views, and an easy buzz of conversation. This is where the week starts strong — a casual yet electric Toronto evening where strangers become colleagues over a pint (or two). You can pick up your summit badge at the at CRAFT Beer Market Toronto.
Join the INMA community at the Subscriptions Summit by connecting with people face-to-face and sponsoring, email raquel.meikle@inma.org.