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Restoring Hope
2024 Finalist

Restoring Hope

The Philadelphia Inquirer

United States

Category Creative Advertising

Media associated with this campaign

Overview of this campaign

The multiplatform series Restoring Hope seeks to inspire a national conversation and to ask all of us to reimagine how we live and relate to each other. Each chapter reveals, through fact-based reporting rather than advertising, how Jefferson Enterprise provides for the community through its world-class programs and experts. Visually, Restoring Hope's animations and illustrations attempt to underscore the series' themes of hope and resolution.

Results for this campaign

The opening essay and first five chapters of Restoring Hope have so far yielded 18.7 million impressions across digital, print, and social channels and over 60,000 page views on its content hub at Inquirer.com. Engaging comments on social, where the series has so far generated more than 13 million impressions, show that Restoring Hope is driving an important conversation nationwide. Over a dozen Jefferson experts have been highlighted in the chapters as change leaders, community advocates, and healthcare professionals.


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