JUST RELEASED: New report details practical ways media companies are using GenAI, click here to download

Prothom Alo's TV Mela: Revolutionizing Bangladeshi Retail with Content-Driven Commerce
2024 Finalist

Prothom Alo's TV Mela: Revolutionizing Bangladeshi Retail with Content-Driven Commerce

The Daily Prothom Alo

Dhaka, Bangladesh

Category Commerce

Media associated with this campaign

Overview of this campaign

Prothom Alo's TV Mela: Revolutionizing Bangladeshi Retail with Content-Driven Commerce


Campaign Objective:


- Elevate Bangladeshi Retail: Bridge the gap between renowned brands and informed customers, boosting the fragmented retail landscape.

- Redefine Shopping: Seamlessly blend engaging content with effortless buying, creating a streamlined user journey.

- Diversify Revenue Streams: Leverage Prothom Alo's reach to generate revenue through both ad partnerships and affiliate marketing.


Evolving Beyond Content: The Strategic Shift to E-commerce


Building on the success of TV Mela's informative content in 2022, the 2023 edition introduced a game-changing element: CommerceConnect. This seamless integration of e-commerce functionalities empowered viewers to:


- Discover tailored products: Personalized recommendations based on browsing behavior.

- Purchase directly within the platform: Eliminate friction and drive sales.

- Access exclusive offers and promotions: Maximize value for both brands and customers.


Campaign Strategy: A Multifaceted Approach


1. Resonating Content: Engage and educate viewers, building trust and brand affinity.

- Celebrity Power: Leverage A-list stars for authentic product insights.

- Immersive Reviews: Showcase features and benefits through trusted hosts, empowering informed decisions.

- Industry Insights: MD bytes videos by industry leaders provide credibility and foster understanding.

- Hyper-Targeted Ads: Banner ads reaching millions of users with brand-specific messaging.

- In-Depth Narratives: Brand articles captivating over 1 million page views, offering deeper dives and brand storytelling.


2. CommerceConnect: Where Content Drives Sales


This seamless integration transformed TV Mela into a dynamic marketplace, generating revenue through:

- Ad Partnerships: Traditional advertising generated USD 65,000 in revenue. The TV brands were Samsung, Singer, Vista, Xiaomi, Walton, Vision Smart TV, Sony Bravia, Jamuna LED TV, Transcom Digital, Electra, Konka.

- Affiliate Marketing: Generate additional revenue by earning a 1% commission on every sale through strategic partnerships.

- Promotional Opportunities: Brands can offer exclusive deals and discounts to TV Mela viewers, driving sales and brand loyalty.

Results for this campaign

- Dedicated Website: www.tvmela.pro became a buzzing hub with over 500000 users, engaging them through captivating video contents and immersive experience.

- E-commerce Evolution: TV Mela pioneered a groundbreaking e-commerce model, generating combined revenue of USD 70,000 (ad + affiliate) and driving new revenue streams for Prothom Alo.

- Shopping Spree: Over 500K e-commerce visitors, 2,500 cart additions with an average value of USD 200, and 8.7 million video views showcase the platform's success.

- Viral Reach: Social media engagement soared to 10 million, with an average of 50,000 views per video, amplifying brand awareness and reach.




Prothom Alo's TV Mela stands as a testament to the power of innovation and strategic communication. It redefined the retail landscape, leaving audiences captivated, brands reaping the rewards of a successful digital revolution, and Prothom Alo experiencing significant revenue growth through a diversified approach.


TV Mela URL: https://tvmela.pro/


To contact a company representative about this campaign, click here for the INMA Member Directory

By continuing to browse or by clicking “ACCEPT,” you agree to the storing of cookies on your device to enhance your site experience. To learn more about how we use cookies, please see our privacy policy.