Reports

A Personalisation Primer for Media Companies

Free for Members

US$795 Value

How to strategically assess and demystify the opportunities of personalisation on news media products is the focus of this report.

Key subjects covered in the report include:

  • Evaluating the possible impact of personalisation on products
  • Understanding KPIs for personalisation
  • Ways to ramp up a personalisation programme and where it can be applied
  • The different methods of personalisation
  • What you need to get started: team, tech, and candidate projects

As the adoption curve of personalisation in news media meets technology acceleration, the time is right today for the c-suite, newsrooms, product, and data leaders to elevate the subject to enhance engagement across Web sites, apps, newsletters, and more.

This moment in the personalisation journey has left many publishers with pressing questions that reach beyond the basics. “A Personalisation Primer for Media” seeks to answer these key questions from INMA members across the media organisation and those outside of the data team.

Author

Ariane Bernard, INMA Smart Data Initiative Lead

Who should read this report

Executives wondering whether or how much to invest in personalisation, marketing teams wanting to know how to execute, and product teams looking to deepen their understanding of how it works.

Detailed overview

“A Personalisation Primer for Media” by INMA Smart Data Initiative Lead Ariane Bernard focuses on:

  • Evaluating the possible impact of personalisation on products
  • Understanding KPIs for personalisation
  • Ways to ramp up a personalisation programme and where it can be applied
  • The different methods of personalisation
  • What you need to get started: team, tech, and candidate projects

The INMA report is designed for executives wondering whether or how much to invest in personalisation, marketing teams wanting to know how to execute, and product teams looking to deepen their understanding of how it works.

As the adoption curve of personalisation in news media meets technology acceleration, Bernard argues the time is right today for the c-suite, newsrooms, product, and data leaders to elevate the subject to enhance engagement across Web sites, apps, newsletters, and more.

While the media industry has been using some level of personalisation for a decade or more, even the most advanced publishers are far from proficient, and methods continue to advance, Bernard said.

Per the report, this moment in the personalisation journey has left many publishers with pressing questions that reach beyond the basics. “A Personalisation Primer for Media” seeks to answer these key questions from INMA members across the media organisation and those outside of the data team.

It represents a companion report to the “Best Personalisation Practices for News Media.” Combined the reports offer strategic and tactical looks at the subject of personalisation.

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