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Reports

Exploring Blockchain's Potential to Transform Media

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Potential opportunities and impacts of blockchain technologies on news media companies is the focus of this report.

Key subjects covered in the report include:

  • Blockchain and content rights management.
  • Democratising content creator revenue.
  • Redefining the media supply chain.
  • Enabling new monetisation options.
  • Optimising advertising revenue.
  • Using blockchain to boost audience engagement.

Among the publisher case studies covered in the new INMA report include Time Magazine, South China Morning Post, USA Today, The New York Times, Vogue Singapore, and The Economist.

Authors

Zoltan Vardai is a writer and Jeanhee Kim is a senior editor at Forkast, a Hong Kong-based digital media platform covering blockchain and emerging technologies.

Who should read this report

C-suite at news media companies

Detailed overview

Potential opportunities and impacts of blockchain technologies on news media companies is the focus of this report.

“Exploring Blockchain’s Potential to Transform Media” is a 34-page overview of blockchain possibilities for media companies, featuring:

  • Blockchain and the future of news media.
  • How news media companies are leveraging blockchain.
  • How blockchain will change monetisation models.

The INMA report breaks down what blockchain is and aims to bridge the broader blockchain world that is transforming other industries back to the news media industry. The report also provides a glossary of key terms connected to blockchain.

Key subjects covered in the report include:

  • Blockchain and content rights management.
  • Democratising content creator revenue.
  • Redefining the media supply chain.
  • Enabling new monetisation options.
  • Optimising advertising revenue.
  • Using blockchain to boost audience engagement.

Among the publisher case studies covered in the new INMA report include Time Magazine, South China Morning Post, USA Today, The New York Times, Vogue Singapore, and The Economist.

Authors Zoltan Vardai and Jeanhee Kim of Hong Kong-based Forkast, a digital media platform covering blockchain and emerging technologies, look at the early experiments with NFTs to paint a bigger picture of how media companies may enter the fast-emerging world of Web 3.0 where the path between creators and consumers vanishes.

“This report is designed to be an executive briefing on blockchain opportunities for the c-suite at news media companies,” said Earl J. Wilkinson, executive director and CEO of INMA. “These are early days for blockchain, NFTs, and crypto in terms of practical applications to media companies. INMA aims to broaden and deepen the news industry conversation with this opening salvo.”

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