Engaging New Audiences with Constructive Journalism

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Engaging audiences with constructive journalism is the focus of this report.

Key subjects covered in the report include:

  • How bad news became a good thing 
  • The negative news paradox
  • The power of positive storytelling

“Engaging New Audiences with Constructive Journalism” shares how constructive journalism is helping companies change their approach and re-engage audiences. 


 Paula Felps, INMA Ideas Blog Editor

 Who should read this report

 Media company leaders and professionals in newsrooms, journalism strategy, and audiences

 Detailed overview

The report references peer-reviewed studies that found that, compared to conventional journalism, constructive journalism had a positive effect on news consumers and not only motivated them to take action but also increased engagement with the news organisation or the author of the article.

According to Felps, constructive journalism is providing solutions for readers instead of simply overwhelming them with bad news. 

Among the report’s case studies are Austria’s Kleine Kinderzeitung, Gannett | USA Today, The Times of India, DRIVE, and Dainik Jagran.

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