Reports

How News Organisations Should Work With AI Companies
How news media organisations should work with AI companies to act quickly in the face of rapid technology advancements is the focus of this report
“How News Organisations Should Work With AI Companies” delves into:
- What LLMs are (and other key terms)
- Where news fits into AI
- What partnerships with AI companies can look like
- The AI company landscape
- AI middlemen
- What news organisations can do now
- Scenario planning
The report is the culmination of several months of INMA research, including conversations with various AI players, companies working on the peripheries of the technology, news organisations, and digging into the trends, technologies, and hands-on trials of numerous products.
Author
Jodie Hopperton, Product & Tech Initiative Lead, INMA
Detailed overview
How news media organisations should work with AI companies to act quickly in the face of rapid technology advancements is the focus of this report
“How News Organisations Should Work With AI Companies” delves into:
- What LLMs are (and other key terms)
- Where news fits into AI
- What partnerships with AI companies can look like
- The AI company landscape
- AI middlemen
- What news organisations can do now
- Scenario planning
The new report focuses on the quickly evolving relationship between news organisations and AI companies. As news organisations work to incorporate AI, they must manage new implications whilst adapting to new technologies and consumer expectations.
Written by INMA Product & Tech Initiative Lead Jodie Hopperton, “How News Organisations Should Work With AI Companies” outlines some of the proactive next steps news media companies can take now to keep up with the changing reality of AI in news media.
Given the unpredictable nature of this new territory the news media industry is navigating, it’s critical to plan for multiple scenarios, according to Hopperton.
Though partnerships between news organisations and AI companies are still experimental and in their early stages, the report offers insight into emerging models. Approaches include value in-kind deals, revenue sharing, charging training fees on datasets, and bundled partnerships. The news media industry is still exploring the potential and looking at how to shape partnerships, protect content, and remain relevant in a rapidly maturing AI ecosystem.
The report is the culmination of several months of INMA research, including conversations with various AI players, companies working on the peripheries of the technology, news organisations, and digging into the trends, technologies, and hands-on trials of numerous products.
AI companies covered include OpenAI, Google AI, Microsoft, Anthropic, Perplexity, Mistral AI, Amazon, Midjourney, and middlemen companies ScalePost.ai, Tollbit, Prorata.ai, and Human Native.