How News Publishers Are Using GenAI Right Now

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Breaking down what news media companies are doing with generative AI for workflow efficiency and consumer-facing products is the focus of a new report released today by the International News Media Association (INMA).

Key subjects covered in the report include:

  • The excitement and fear of GenAI for news publishers
  • New publishers imagine the possibilities
  • Current best practices for news publishers
  • The future of GenAI in media

In addition to sharing how companies are using generative AI,“How News Publishers Are Using GenAI Right Now” includes a broad look at GenAI search, current recommended best practices for news organisation teams, and thoughts on the future of GenAI and global media.


Sonali Verma, Generative AI Initiative Lead, INMA

Who should read this report

Media company leaders and news organisation teams responsible for GenAI and consumer-facing products

Detailed overview

The report is the first of multiple generative AI reports INMA intends to release in 2024, each geared toward use cases in the moment, the current industry thoughts on the topic, and how the excitement-to-panic ratio is going with news media leaders.

The report features 31 specific ways news media companies are using GenAI in two categories — workflow enhancements for efficiency and consumer-facing products.

Included in the report are examples from Bauer Media, Ippen Digital, Bayerischer Rundfunk, JP/Politikens, Grupo RBS, DPG Media, HT Media, Politico, Nikkei, Nederlandse Publieke Omroep, Clarin, MediaCorp Singapore, Rede Gazeta, Hearst, HT Media, Trustmedia, Financial Times, Ringier Axel Springer, Mediafin, Stuff, Palm Springs Post, Sanoma Media, Times Internet, The New York Times, Medien Hub Bremen-Nordwest, and Tamedia.

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