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Becoming the Best Advertising Sales Team: Sweden’s NTM Shares Their Strategy

Presented by Annie Lidesjo, Head of Operations and People, NTM

Originally presented: 8 June 2022

How NTM Media Group in Sweden has built a future-proof sales organisation is the focus of an INMA Advertising Initiative Meet-Up featuring Annie Lidesjo, head of operations and people at NTM. Local media, in recent years, has been on a tough development road regarding its advertising business due to a decline in print and slow digital growth due to high competition from the likes of Facebook and Google. In this meet-up, Mark Challinor, INMA’s Advertising Initiative lead, will chat with Annie, who will share how NTM built a sales team focused on technology, the right people skills, and news to reach their goal of being the best sales organisation in Sweden by 2024. This Advertising Initiative Meet-Up will be full of learnings and insights from this forward-looking European media house. Perfect for anyone responsible for sales strategy and growth.

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