How to Use GenAI for Personalisation
Presented by Erica Greene, Yahoo News, Ritvvij Parrikh, Times Internet
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Originally presented: 18 March 2026
How generative AI is enabling news organisations to deliver highly personalised experiences by tailoring article recommendations, newsletters, and push alerts to individual reader interests is the focus of this INMA & OpenAI Webinar, featuring Erica Greene, Director of Engineering, Machine Learning at Yahoo News, and Ritvvij Parrikh, Senior Director of Product Management — AI at Times Internet.
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