How to lead news media at the hyper-speed intersection of AI, tech, journalism, and product
Which LLM relationships to prioritise
How products will improve
What new personalisation will look like
The emerging multimodal norms
From “extinction-level event” to real systems, real revenue, real strategy
Generative and agentic AI have shifted from abstract disruption to hands-on transformation. Newsrooms, product teams, and technology leaders are now re-architecting the entire content supply chain: creation, production, distribution, personalisation, monetisation, and governance.
In Year 2 of INMA’s Media Tech & AI Week, we return to San Francisco and Silicon Valley to help you master the systems, partnerships, and strategies that will define the next decade.
Across a high-intensity conference and a curated executive study tour, you will go behind the scenes to:
- Navigate the era of AI assistants and Google Zero — the new front door to the news.
- Evaluate your organisation’s place in the LLM ecosystem — and what publisher-owned models can unlock.
- Understand agentic AI and the new content supply chain — from automated workflows to AI-augmented reporting to synthetic personalisation.
- Re-imagine product, data, and personalisation stacks for habit-building and revenue growth.
- Explore the evolving economics of content licensing, IP protection, and compensation for generative AI platforms.
- See what the leading tech companies are building next — and how to prepare your teams to integrate or compete.
- Benchmark the next generation of AI-powered subscription and advertising experiences.
News organisations urgently need strategy, governance, architecture, and partnerships that match the speed of AI.
This week will equip you with the frameworks — and the network — to do exactly that.
Designed for: C-suite leaders and decision-makers in AI, technology, product, strategy, data, and innovation
Why is San Francisco and Silicon Valley the global epicenter of technology and AI?
If you want to understand AI’s impact on news, you can read about it. If you want to shape the future of your news media organisation, you come to San Francisco.
San Francisco is where the future of media and technology collide — and where news leaders must claim their seat at the table.
Historical foundations related to academia, government, the military, and semiconductors are the building blocks for an innovation culture of entrepreneurship, risk-taking, and talent second to none worldwide.
From these foundations in San Francisco and, later, Silicon Valley, came venture capital, tech companies, and start-ups — and now AI and machine learning development through research institutions, Big Tech investment, and access to data.
The close proximity of companies and talent created synergies that fuel innovation and attract the “best of the best” engineers and entrepreneurs from around the world.
Companies INMA visited last year
Speakers
Coming soon ...
Curator
A note from Jodie Hopperton
Dear Colleague,
The pace of AI and technology development no longer allows for “wait and see.” News organisations are now redesigning workflows, product experiences, and business models at a generational scale. Year 2 of INMA’s Media Tech & AI Week is built for leaders who must guide their companies through this transformation.
This October, we return to San Francisco and Silicon Valley with a sharper, more practical programme: two days of high-impact keynotes and case studies, paired with an optional executive study tour inside the companies building the next wave of AI innovation.
Last year proved that media professionals need a dedicated stage — not generic tech conferences — to understand how AI reshapes journalism, product, technology, and the business of news. INMA is proud to provide that stage, together with our partner KQED, who once again will host our conference in their remarkable space.
If your next 18 months require clarity, strategy, and inspiration for navigating AI, you need to be here.
I look forward to welcoming you to San Francisco.
Jodie Hopperton
Product & Tech Initiative Lead
International News Media Association (INMA)
What participants say about INMA’s California study tours
Don’t just take our word for it. This is what participants said about INMA’s California study tours of AI and tech players from the past two years:
“The program was just great, and so well delivered that we had a lot of insights and impulses … overall one of the best tours I made so far in many years.”
“Small group, opportunity to discuss things and get beyond nice slides. Great content & great host.”
“It was well planned, and the format is excellent for ‘real’ learning and inspiration (i.e. not "lecture" format, but interactions). The best speakers and sessions were absolutely brilliant, relevant, and thought-provoking. The company and attention to detail were lovely.”
“If you’ve never attended a study tour with INMA I could not recommend it more. We saw far more insights last week than we usually would at even the best conferences.”
“High-level participants and meetings. Very deep discussions on the subject and good leadership from the INMA team.”
“Genuinely one of the best event experiences I have ever attended – far better than any conference.”
“Informative, insightful, thought-provoking, so much bang for your buck and a group of INMA people (and attendees) I thoroughly enjoyed spending time with.”
“It was a wonderful, extreme experience. Amazing cohort and warm hospitality. The access to top-level expertise and insights.”