Event description

INMA’s summit on young audiences will explore how shifting demographics, digital behaviours, and cultural expectations are redefining the relationship between media companies and their consumers.

Participants can expect insights into Gen Z and Gen Alpha mindsets, the role of AI-driven personalisation, and the growing demand for community-driven, values-based content.

The master class will highlight how trust, authenticity, and immersive formats — such as video, podcasts, and emerging platforms — are shaping audience loyalty in an era of information overload.

Beyond technology, the master class will address the business implications of these trends:

• How publishers can innovate products
• Rethink engagement strategies
• And develop sustainable revenue models around changing consumption habits

Designed for news leaders, strategists, and innovators, the master class will equip participants with practical frameworks and case studies to anticipate audience needs, diversify reach, and stay competitive in a rapidly evolving attention economy.