How to equip newsrooms with the frameworks, capabilities, and governance to operate as AI-native organisations
Harnessing automation
Activating personalisation
Making agentic systems work
Elevating journalism and strengthening trust
Building the AI-native newsroom
INMA’s Newsrooms and AI Master Class will prepare editors and newsroom leaders to operate confidently in an AI-native world.
Across three focused modules, you will:
- Learn how automation, multimodal copilots, and agentic systems are transforming reporting, editing, visuals, planning, and distribution.
- Discover how AI reshapes newsroom structures, workflows, and multiform content creation — and how to position journalism for an era of AI-driven discovery, from Google Zero to ambient news assistants.
- Gain practical frameworks for governance, risk, provenance, and protecting your newsroom’s IP as platforms evolve.
Designed for editorial, product, audience, and newsroom strategy leaders, this master class blends cutting-edge use cases with practical “how-to” playbooks to help you accelerate transformation while safeguarding trust.
Speakers
Coming soon ...
Curated by
Sonali Verma
Newsroom Innovation Initiative LeadInternational News Media Association (INMA)
Themes
The AI-native newsroom
Agentic AI in reporting and editing
Multiform, multimodel content at scale
AI-driven discovery and Google Zero
Personalisation and habit for newsrooms
Automation in workflow and production
Quality, verification, and editorial standards in AI era
Ethical, safe, and responsible use
Protecting newsroom IP and content value
Change management for AI transformation
The AI-native newsroom
Agentic AI in reporting and editing
Multiform, multimodel content at scale
AI-driven discovery and Google Zero
Personalisation and habit for newsrooms
Automation in workflow and production
Quality, verification, and editorial standards in AI era
Ethical, safe, and responsible use
Protecting newsroom IP and content value
Change management for AI transformation
Who should attend
Anyone who works in a newsroom or partners with their newsroom on audience, growth, and business strategies
Agenda
Thursday, October 8
Module 1: Build AI-first editorial capability
Help newsroom leaders understand and deploy the next generation of AI tools — from agentic assistants and multimodal copilots to automated research, summarisation, translation, visual generation, and structured-data extraction — enabling journalists to work faster, smarter, and with greater creative range.
Click here for more information on this module
Tuesday, October 13
Module 2: Re-architect the newsroom’s production, workflow, and distribution stack
Guide participants on how to redesign workflows around automation; build multiform content at scale; integrate AI into CMS, planning, desk structures, and distribution; and develop new audience-growth strategies for an AI-driven discovery ecosystem (Google Zero, AI assistants, chat interfaces, ambient news).
Click here for more information on this module
Thursday, October 15
Module 3: Strengthen trust, governance, and newsroom-level IP protection
Provide practical frameworks for watermarking, provenance, model governance, red-flag detection, responsible use guidelines, risk registers, licensing protocols, and internal audit methods — ensuring that AI enhances, not erodes, credibility and protects journalistic assets in AI ecosystems.
Click here for more information on this module
Details
What is included in registration?
Your registration includes the live presentation, the video recordings of the presentations, and the speaker’s presentation if they are willing to share.
What is the format?
Each module will be approximately 2.5 hours in duration. Each module will be held from 10:00 a.m. to 12:30 p.m. New York time (2:00 p.m.-4:30 p.m. GMT). Conducted in the Zoom ecosystem, you will have an opportunity to ask questions of all presenters.
What is the cost?
- Members: US$495 for all three modules, inclusive of video recordings and presentations
- Non-members: US$1,390, which includes one free year of INMA membership