Embrace the innovators, disruptors, and creators who are pushing European news media forward (with a noticeable Spanish accent)
Case studies
Best practices
Spanish news brands
A taste of Madrid
Where ambitious media leaders come to re-imagine what’s next
INMA’s Media Innovation Week returns to Madrid in September 2026 — uniting Europe’s most ambitious media leaders at the intersection of data, product, audience, and revenue.
Madrid will convene the people setting the pace for Europe’s news industry. Alongside established voices, you’ll hear from the innovators building what comes next — the creators rewriting engagement, the product minds driving habit, and the commercial architects opening new revenue pathways. It’s a programme infused with fresh thinking and next-generation leadership, designed to surface the ideas that will shape European media for years to come.
Experience the strategies powering Spain’s top newsrooms, explore breakthrough audience growth playbooks, and connect with the people transforming European media:
- European News Media Conference: INMA’s signature European conference is the broadest, fastest, and most practical look at how to grow and transform at the intersection of media and tech.
- Two-day Madrid Study Tour: Visit the newsrooms and innovation labs of Spain’s leading media companies, gaining first-hand insights into their strategies for audience growth and revenue diversification. What they are doing to grow audience, brand, reader and advertising revenue. We’ll visit Prisa Media (El Pais), Unidad Editorial (el Mundo), Vocento, ElDiario, Mediaset, and RTVE.
- The very best of Madrid: Beyond the conference, immerse yourself in Madrid’s legendary hospitality. From tapas tours in historic neighbourhoods to exclusive evenings at iconic venues, INMA will open doors to the best of Spanish culture and networking opportunities.
Think anew for Media Innovation Week 2026. Be part of something bigger.
Confirmed speakers so far
Hanne Louise Åkernes
Project Manager Innovation Bergen Tidente
Schibsted
Norway
Nicola Albrecht
Head of InnovateMedia
Nordwest-Medien
Germany
Esther Alonso
CEO
Eldiario.es
Spain
Johannes Skov Andersen
Head of Editorial Innovation
Politiken
Denmark
Maximilian Boerke
Head of Marketing
Ringier
Switzerland
Anders Braso
Chief Marketing Officer
Monocle
United Kingdom
Camilla Brække
Video Creative
VG
Norway
Liesbet Brigou
Head of Brand
Het Nieuwsblad
Belgium
Laura Crimmons
Head of Growth Management & Audience Development
Beobachter
Switzerland
Gabriel Dorosz
Advertising Initiative Lead
INMA
United States
Dr. Ioanna Georgia Eskiadi
AI & Immersive Media Researcher in Journalism | XR, Disinformation & Media Innovation | PhD
University of Thessaloniki
Greece
Simon Fancony
Chief Commercial Officer
Information.dk
Denmark
Bernardo Garcia
Newsletter Editor
Prisa Media
Spain
Kerstin Hasse
Young Audiences Initiative Lead
INMA
Switzerland
Lina Hedenström
CEO
NTM
Sweden
Ana Ormaechea Hernandez
Chief Product Officer
Prisa Media
Sweden
Marc Isler
Managing Director Premium Digital & Member of the Executive Board
Tamedia
Switzerland
Owain Jones
Head of Marketing
Kyiv Independent
Ukraine
Henrik Ekwall-Larson
Subscription Sales Manager
NTM
Sweden
Lena Leibetseder
Head of Digital Publishing
Russmedia
Austria
Jonas Lips
Online host social media
DPG Media
Belgium
Prof. Nando Malmelin
Professor of Practice
Aalto University School of Business
Finland
Alban Mazrekaj
Head of Content Technology & Format Development
NZZ
Switzerland
Eimear Moran
COO
Irish Times
Ireland
François Musseau
CoDirector
Diario Vivo
Spain
Amalie Nash
VP/Journalism
Knight Foundation
United States
Tord Selmer-Nedrelid
Head of Audio and Video
Amedia
Norway
Ciara Riordan
Social Media Editor & Presenter
BBC News, BBC
United Kingdom
Ole Christian Rønning
Product Owner Finansavisen
Hegnar Media
Norway
Vanessa Rousselot
CoDirector
Diario Vivo
Spain
Smilla Luise Schwoerer
Business Development Manager
Funke Media
Germany
Olaf Seydel
Head of Engagement & Growth
Die Zeit
Germany
Johanna Strandholm
Vice President, Content Business
Alma News Media
Finland
Kamran Ullah
Editor-in-chief,
De Telegraaf
Netherlands
Sonali Verma
GenAI Initiative Lead
INMA
Canada
Ebba Welin
Communications Manager
Aller Media Nordic
Scandinavia
Earl Wilkinson
CEO
INMA
United Kingdom
Who should attend?
Who should attend?
Media executives, editors, product managers, data analysts, and advertising and subscription professionals. Anyone passionate about shaping the future of news media through innovation, collaboration, and data-driven decision-making.
Key themes
- Direct traffic growth playbook: converting social followers to known users
- Optimizing app & Web site cross-promotion
- Engagement-based segmentation models
- Moving beyond pageviews: First-party data activation
Mark your calendar
- Study Tour: Monday-Tuesday, September 21-22
- European News Media Conference: Wednesday-Friday, September 23-25
What people said about past Media Innovation Week editions
“Many, many, many interesting keynotes and an impeccable organization - thank you for that.”
“It was a great way to connect with people from other media/publishing houses and to learn about the challenges they are facing. And of course, about their success stories. Furthermore, INMA’s input and insights were very helpful to get a broader picture of the media industry, and conversations with their representatives were inspiring. Great spirit over the three to five days, if you count the study tour in.”
“It is a very practical and helpful conference with excellent networking opportunities.”
“Very well put out event and enough time to do networking as well”
“INMA conferences are the best media conferences in the world, with the newest tips and trends.”
“Well prepared with lots of concrete examples from practice, good speakers and inspiring workshops, precisely presented trends, and a cross-section of the state of the industry.”
“The conference was spot on, with all threats, challenges and opportunities we have as media industries.”
“It's a great event. Extremely well run and informative. It's always good to know we're not alone in our struggles, so meeting like minded (and afflicted) colleagues from across the world and discovering we're all facing similar challenges is an encouraging experience.”
Supporters
Questions? Contact INMA
Tom Corbett
Head of European Division
Antwerp, Belgium
Dutch, English
Tel.: +32 486 37 13 36