Study Tours of Berlin

What makes Berlin exceptional is the diversity of its media models and its relentless drive to experiment.
Across two study tours, participants will encounter the full spectrum of this transformation — from the intellectual authority of Die Zeit to the political pulse of Der Tagesspiegel to the regional strength of Funke Mediengruppe to the national powerhouses of Axel Springer with its brands Bild, Welt, Politico Europe, and Business Insider Germany.

The programme features:

• dpa, Germany’s independent news agency shaping data-driven journalism.
• RND – Redaktionsnetzwerk Deutschland, a central force in scaling regional publishing with shared editorial, data, and technology infrastructure.
• Table.Briefings, a benchmark for premium policy intelligence.
• NZZ Germany, a cross-border success story from Zurich.
• Morning Crunch, Berlin’s morning ritual for sharp analysis, habit-building formats, and a modern approach to daily news.

And then there is Media Pioneer — a vivid symbol of Berlin’s entrepreneurial energy. A floating newsroom on the River Spree, it fuses journalism, technology, and audience participation into one living organism.
Together, these visits capture the essence of Berlin’s media spirit: bold, independent, data-driven, and constantly in motion.

Together, the Red and Blue Study Tours offer a panoramic view of how Germany’s capital has become one of Europe’s most dynamic and inspiring media hubs — where experimentation, collaboration, and purpose converge to shape the next chapter of news.

Why INMA study tours are different

INMA World Congress study tours stand apart because they are deeply curated, relationship-driven, and uniquely insider-level. They are not sightseeing trips — they are strategic immersions into the world’s most innovative news media companies. What makes them premium experiences:

1. Access you can’t buy
INMA opens doors to c-suites, product labs, data teams, newsroom leaders, and commercial innovators. These candid, off-the-record conversations simply do not happen at conferences.

2. Curated by experts, not travel agents
Every stop is hand-selected by the INMA team who know the global best practices. Visits are sequenced to tell a learning story — not just a schedule.

3. Benchmarking across the world’s best publishers
Participants compare models, KPIs, workflows, and structures side by side, gaining clarity impossible to get from presentations alone.

4. Global diversity, local depth
Groups include leaders from 10–20 countries, delivering cross-market insights while still grounding learnings in the host city’s innovation ecosystem.

5. Small groups = big impact
Groups are big enough to be impactful and small enough to allow genuine dialogue, networking, and hands-on Q&A with host companies.

6. Real transparency
INMA has trust relationships with major media brands. Hosts speak openly about failures, pivots, and lessons — no PR gloss.

7. Immediate take-home value
Participants leave with slides, frameworks, KPIs, org charts, and practical steps for change — not vague inspiration.

8. Continuous access to INMA intelligence
Study tours plug directly into INMA’s initiatives, research, benchmarks, and Ask INMA — creating ongoing value long after the trip ends.

9. Designed for decision-makers
Tours are crafted for executives who influence strategy: CEOs, COOs, CPOs, CTOs, CMOs, editors, data leaders, and revenue owners.

10. Cultural immersion that strengthens learning
Networking receptions, local experiences, and cultural touchpoints reinforce relationships and deepen the sense of global community.