Reinventing the funnel: A new agenda for subscription growth in the AI and creator era of media
The world's largest event capturing the winds of change in today's news media subscription models comes to Toronto — a city that blends intellectual rigor with cultural rhythm, business strategy with pulsing global innovation.
The 9th Annual INMA Media Subscription Summit Week will be hosted in one of the most exciting, diverse, and globally connected cities in North America.
Just as Toronto draws its strength from a patchwork of cultures, industries, ideas, and cutting-edge technology, the INMA Media Subscription Summit draws energy from the five essential forces transforming the business of news: content, product, marketing, data, and tech-driven innovation. In the face of shifting audience behaviours and economic models, we come together to recalibrate, reimagine, and recharge.
The INMA Media Subscription Summit Week offers a fully immersive journey:
- A two-day study tour (Monday and Tuesday, March 9-10) exploring Toronto's most dynamic media companies and innovation labs
- A two-day leaders' summit (Wednesday and Thursday, March 11-12) featuring deep-dive keynotes and real-world case studies
- One day of practical seminars and curated meet-ups (Friday, March 13) to apply learnings and build lasting global connections
With world-class venues, walkable neighbourhoods, and an internationally acclaimed culinary scene, we invite you to stay the full week.
Speakers
Carolyn Adams
General Manager, Subscriber Revenue
The New Zealand Herald, NZME
New Zealand
Nafid Ahmed
Vice President, Enterprise Analytics
Data Science and Consumer Insights
Canada
Danuta Bregula
Managing Director of Onet
Ringier Axel Springer
Poland
Matthew Bain
Senior Customer Success Manager
Marfeel
North America
Mark Campbell
President, INMA North America Division, and Chief Marketing Officer
Hearst Newspapers
United States
Tone Krohn Clausen
Director of Subscriptions
Amedia
Norway
Idalmy Carrera-Colucci
Chief of Staff
Blue Engine Collaborative
United States
Paul Deegan
President & CEO
News Media Canada
Pete Doucette
Senior Managing Director
Mather
United States
Sonya Fatah
Associate Professor
School of Journalism, Toronto Metropolitan University
Canada
Josh Fosburg
Head of Sales, Media
WordPress VIP
United States
Matt Fottrell
Chief Reader Revenue Officer and President
Financial Times
United States
Angus Frame
President
Torstar Corporation
Canada
Jakub Górnicki
Co-founder
Outriders
Poland
Marianne Gélinas
Director, Marketing and Business Intelligence
Le Devoir
Canada
Zen Habito
Senior Director, Consumer Engagement
Canada
Kerstin Hasse
Young Audiences Initiative Lead
INMA
Switzerland
Ashley Hawley
Chief Product Officer
Torstar Corporation
Canada
Jennifer Hollett
Executive Director
The Walrus
Canada
Robin Honderich
Head of Audience and Data
Toronto Star
Canada
Markus Rask Jensen
Director of News
Amedia
Norway
Martin Kaddy
General Manager, WP Intelligence
Washington Post
United States
Andrew Kendall
Managing Director, Reader Revenue
The Globe and Mail
Canada
Robbie Kellman Baxter
Author, The Membership Economy and Forever Transaction
United States
Moritz Klein
Summit Co-Moderator, Former Director Growth & Product
The Pioneer
Germany
Nikhita Kujur
Head of Digital Acquisition
Canada
Anita Li
Publisher and CEO
The Green Line
Canada
Donika Lilova
Head of Subscription
Frankfurter Allgemeine Zeitung
Germany
Tammy Lombardo
Director
Digital Subscriptions
Torstar Corporation
Canada
Christine Loureiro
Senior Editor
Audience Engagement and Live Journalism
Canada
Lindsey Lowy
Senior Director
Marketing and Audience
Canada
Allison McHenry
CTO
Daily Kos
United States
Monita Mohan
Marketing Director
The Walrus
Canada
Kelly Montague
Vice President, Marketing
Torstar Corporation
Canada
Andrew Morse
Chief Executive Officer
Atlanta Journal-Constitution
United States
Ravindra N. Mohabeer
Ph.D., Chair and Associate Professor
Toronto Metropolitan University
Canada
Katarzyna Ostrowska
Head of Subscription Growth
Ringier Axel Springer
Poland
Greg Piechota
Readers First Initiative Lead
INMA
United Kingdom
Mike Pletch
Managing Director, Product and UX
Canada
Hannah Poferl
Chief Data Officer and Head of Audience
The New York Times
United States
Priya Ramanujam
Managing Editor
Engagement and Newsroom Development
Canada
Steve Sachs
Managing Director, U.S.
The Guardian
United States
Maryam Sanati
Managing Director
Product Growth and Innovation
Canada
Michael Silberman
Executive Vice President Media Strategy
Piano
United States
Michael Smith
Chief Technology Officer and Co-Founder
Darwin CX
United States
Jop Starmans
Lead, Engagement and Retention
Mediahuis
The Netherlands
Alexandra Ungureanu
Chief Strategy Officer
XWP
Canada
Sonali Verma
Lead, Generative AI Initiative
INMA
Canada
Kristyn Wellesley
Chair, AI Governance and Initiatives; Senior Editor, Audience Development and Engagement
MediaNews Group
United States
David Walmsley
Editor‑in‑Chief
The Globe and Mail
Canada
Robert Whitehead
Lead, Digital Platforms Initiative
INMA
Australia
Mark Zohar
President and CEO
Viafoura
Canada
More coming soon...
Supporters
Join the INMA community at the Subscriptions Summit by connecting with people face-to-face and sponsoring, email raquel.meikle@inma.org.
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