Reinventing the funnel: A new agenda for subscription growth in the AI and creator era of media
The world's largest event capturing the winds of change in today's news media subscription models comes to Toronto — a city that blends intellectual rigor with cultural rhythm, business strategy with pulsing global innovation.
The 9th Annual INMA Media Subscription Summit Week will be hosted in one of the most exciting, diverse, and globally connected cities in North America.
Just as Toronto draws its strength from a patchwork of cultures, industries, ideas, and cutting-edge technology, the INMA Media Subscription Summit draws energy from the five essential forces transforming the business of news: content, product, marketing, data, and tech-driven innovation. In the face of shifting audience behaviours and economic models, we come together to recalibrate, reimagine, and recharge.
The INMA Media Subscription Summit Week offers a fully immersive journey:
- A two-day study tour (Monday and Tuesday, March 9-10) exploring Toronto's most dynamic media companies and innovation labs
- A two-day leaders' summit (Wednesday and Thursday, March 11-12) featuring deep-dive keynotes and real-world case studies
- One day of practical seminars and curated meet-ups (Friday, March 13) to apply learnings and build lasting global connections
With world-class venues, walkable neighbourhoods, and an internationally acclaimed culinary scene, we invite you to stay the full week.
Speakers
More coming soon ...
Idalmy Carrera-Colucci
Chief of Staff
Blue Engine Collaborative
United States
Paul Deegan
President & CEO
News Media Canada
Sonya Fatah
Associate Professor
School of Journalism, Toronto Metropolitan University
Matt Fottrell
Chief Reader Revenue Officer and President
Financial Times
United States
Angus Frame
President
Torstar Corporation
Marianne Gélinas
Director, Marketing and Business Intelligence
Le Devoir
Canada
Ashley Hawley
Chief Product Officer
Torstar Corporation
Jennifer Hollett
Executive Director
The Walrus
Robin Honderich
Head of Audience and Data
Toronto Star
Andrew Kendall
Managing Director, Reader Revenue
The Globe and Mail
Robbie Kellman Baxter
Author, The Membership Economy and Forever Transaction
United States
Anita Li
Publisher and CEO
The Green Line
Donika Lilova
Head of Subscription
Frankfurter Allgemeine Zeitung
Germany
Tammy Lombardo
Director
Digital Subscriptions
Torstar Corporation
Monita Mohan
Marketing Director
The Walrus
Kelly Montague
VP Marketing
Torstar Corporation
Ravindra N. Mohabeer
Ph.D., Chair and Associate Professor
Toronto Metropolitan University
Greg Piechota
Readers First Initiative Lead
INMA
United Kingdom
Hannah Poferl
Chief Data Officer and Head of Audience
The New York Times
United States
Sonali Verma
Lead, Generative AI Initiative
INMA
Canada
Robert Whitehead
Lead, Digital Platforms Initiative
INMA
Australia
Supporters
Join the INMA community at the Subscriptions Summit by connecting with people face-to-face and sponsoring, email raquel.meikle@inma.org.
Register