Reinventing the funnel: A new agenda for subscription growth in the AI and creator era of media





The world's largest event capturing the winds of change in today's news media subscription models comes to Toronto — a city that blends intellectual rigor with cultural rhythm, business strategy with pulsing global innovation.

The 9th Annual INMA Media Subscription Summit Week will be hosted in one of the most exciting, diverse, and globally connected cities in North America.

Just as Toronto draws its strength from a patchwork of cultures, industries, ideas, and cutting-edge technology, the INMA Media Subscription Summit draws energy from the five essential forces transforming the business of news: content, product, marketing, data, and tech-driven innovation. In the face of shifting audience behaviours and economic models, we come together to recalibrate, reimagine, and recharge.

The INMA Media Subscription Summit Week offers a fully immersive journey:

  • A two-day study tour (Monday and Tuesday, March 9-10) exploring Toronto's most dynamic media companies and innovation labs
  • A two-day leaders' summit (Wednesday and Thursday, March 11-12) featuring deep-dive keynotes and real-world case studies
  • One day of practical seminars and curated meet-ups (Friday, March 13) to apply learnings and build lasting global connections

With world-class venues, walkable neighbourhoods, and an internationally acclaimed culinary scene, we invite you to stay the full week.



Speakers

Carolyn Adams

Carolyn Adams

General Manager, Subscriber Revenue
The New Zealand Herald, NZME
New Zealand

Nafid Ahmed

Nafid Ahmed

Vice President, Enterprise Analytics, Data Science and Consumer Insights
The Globe and Mail
Canada

Beata Biel

Beata Biel

Head of Digital Premium Unit
TVN Warner Bros. Discover
Poland

Shelby Blackley

Shelby Blackley

Co-founder, WTF is SEO? Newsletter, and Manager, Newsroom SEO
The Athletic
Canada

Danuta Bregula

Danuta Bregula

Managing Director of Onet
Ringier Axel Springer
Poland

Matthew Bain

Matthew Bain

Senior Customer Success Manager
Marfeel
North America

Adley Bowden

Adley Bowden

Head of Individual Investor
Morningstar
United States

Jess Burney

Jess Burney

Managing Director, Customer Marketing and Subscriptions
Immediate Media
United Kingdom

Claudio Cabrera

Claudio Cabrera

Vice-President, Newsroom Strategy and Audience
The Athletic
United States

Mark Campbell

Mark Campbell

President, INMA North America Division, and Chief Marketing Officer
Hearst Newspapers
United States

Tone Krohn Clausen

Tone Krohn Clausen

Director of Subscriptions
Amedia
Norway

Idalmy Carrera-Colucci

Idalmy Carrera-Colucci

Chief of Staff
Blue Engine Collaborative
United States

Sarah Cowling

Sarah Cowling

Director
Digital Marketing
Canada

Heather Ciras

Heather Ciras

Deputy Managing Editor, Audience
The Boston Globe
United States

Duncan Clark

Duncan Clark

Chief Content Officer
Postmedia
Canada

Iñigo de Juan Sainz-Planillo

Iñigo de Juan Sainz-Planillo

Director, Subscriptions
Vocento
Spains

Paul Deegan

Paul Deegan

President & CEO
News Media Canada

Pete Doucette

Pete Doucette

Senior Managing Director
Mather
United States

Yara El Murr

Yara El Murr

Managing Editor
The Green Line
Canada

Sonya Fatah

Sonya Fatah

Associate Professor
School of Journalism, Toronto Metropolitan University
Canada

Josh Fosburg

Josh Fosburg

Head of Industry, Media
WordPress VIP
United States

Angus Frame

Angus Frame

President
Torstar Corporation
Canada

Marianne Gélinas

Marianne Gélinas

Director, Marketing and Business Intelligence
Le Devoir
Canada

Jakub Górnicki

Jakub Górnicki

Co-founder
Outriders
Poland

Kassian Goukassian

Kassian Goukassian

CEO
Falkemedia
Germany

Amie Green

Amie Green

Chief Marketing Officer
The Atlanta Journal-Constitution
United States

Zen Habito

Zen Habito

Senior Director, Consumer Engagement
The Globe and Mail
Canada

Kerstin Hasse

Kerstin Hasse

Young Audiences Initiative Lead
INMA
Switzerland

Ashley Hawley

Ashley Hawley

Chief Product Officer
Torstar Corporation
Canada

Jennifer Hollett

Jennifer Hollett

Executive Director
The Walrus
Canada

Robin Honderich

Robin Honderich

Head of Audience and Data
Toronto Star
Canada

Aliya Itzkowitz

Aliya Itzkowitz

Senior Manager
FT Strategies
United Kingdom

Markus Rask Jensen

Markus Rask Jensen

Director of News
Amedia
Norway

Martin Kady

Martin Kady

General Manager, WP Intelligence
Washington Post
United States

Richard Kanee

Richard Kanee

Executive Director, Digital Strategy and Product
CBC Canadian Broadcasting Corporation
Canada

Andrew Kendall

Andrew Kendall

Managing Director, Reader Revenue
The Globe and Mail
Canada

Moritz Klein

Moritz Klein

Summit Co-Moderator, Co-Founder
Zetland
Germany

Nikhita Kujur

Nikhita Kujur

Head of Digital Acquisition
The Globe and Mail
Canada

Anita Li

Anita Li

Publisher and CEO
The Green Line
Canada

Donika Lilova

Donika Lilova

Head of Subscription
Frankfurter Allgemeine Zeitung
Germany

Tammy Lombardo

Tammy Lombardo

Director
Digital Subscriptions
Torstar Corporation
Canada

Christine Loureiro

Christine Loureiro

Senior Editor, Audience Engagement and Live Journalism
The Toronto Star
Canada

Lindsey Lowy

Lindsey Lowy

Senior Director, Marketing and Audience
The Globe and Mail
Canada

Lisa MacLeod

Lisa MacLeod

Director
FT Strategies
United Kingdom

Allison McHenry

Allison McHenry

Chief Technology Officer
Daily Kos
United States

Michelle Micone

Michelle Micone

Chief Marketing and Strategic Initiatives Officer
The Boston Globe
United States

Jenna Zuschlag Misener

Jenna Zuschlag Misener

COO
The Logic
Canada

Ravindra N. Mohabeer

Ravindra N. Mohabeer

Ph.D., Chair and Associate Professor
Toronto Metropolitan University
Canada

Monita Mohan

Monita Mohan

Marketing Director
The Walrus
Canada

Matt Monahan

Matt Monahan

President
Arc XP
United States

Kelly Montague

Kelly Montague

Vice President, Marketing
Torstar Corporation
Canada

Brian Myles

Brian Myles

Director General
Le Devoir
Canada

Tina Nikou

Tina Nikou

VP of Ops Infrastructure
Darwin CX
Canada

Katarzyna Ostrowska

Katarzyna Ostrowska

Head of Subscription Growth
Ringier Axel Springer
Poland

Greg Piechota

Greg Piechota

Readers First Initiative Lead
INMA
United Kingdom

Nick	Pimm

Nick Pimm

Managing Director, Global Subscription Sales
Bloomberg Media
United States

Mike Pletch

Mike Pletch

Managing Director, Product and UX
The Globe and Mail
Canada

Hannah Poferl

Hannah Poferl

Chief Data Officer
Universal Music Group
United States

Débora Pradella

Débora Pradella

Executive Manager, Digital Product
Grupo RBS
Brazil

Paweł Pytlakowski

Paweł Pytlakowski

Senior Director, Digital News
TVN Warner Bros. Discovery
Poland

Priya Ramanujam

Priya Ramanujam

Managing Editor, Engagement and Newsroom Development
The Toronto Star
Canada

Alex Rigg

Alex Rigg

Director of Subscriptions
Telegraph Media Group
United Kingdom

Steve Sachs

Steve Sachs

Managing Director, U.S.
The Guardian
United States

Maryam Sanati

Maryam Sanati

Managing Director, Product Growth and Innovation
The Globe and Mail
Canada

Andrew Saunders

Andrew Saunders

President and CEO
The Globe and Mail
Canada

Michael Silberman

Michael Silberman

Executive Vice President Media Strategy
Piano
United States

Abi Spooner

Abi Spooner

Consultant
Atlas Consulting
United Kingdom

Jop Starmans

Jop Starmans

Lead, Engagement and Retention
Mediahuis
The Netherlands

Alexandra Ungureanu

Alexandra Ungureanu

Chief Strategy Officer
XWP
Canada

Sonali Verma

Sonali Verma

Lead, Generative AI Initiative
INMA
Canada

David Walmsley

David Walmsley

Editor‑in‑Chief
The Globe and Mail
Canada

Kristyn Wellesley

Kristyn Wellesley

Chair, AI Governance and Initiatives; Senior Editor, Audience Development and Engagement
MediaNews Group
United States

Robert Whitehead

Robert Whitehead

Lead, Digital Platforms Initiative
INMA
Australia

Jennifer Williams

Jennifer Williams

Audience Development Director
SJC
Canada

Jessie Willms

Jessie Willms

Co-founder, WTF is SEO? Newsletter, and SEO Editor
The Guardian
Canada

Kenny Yum

Kenny Yum

Chief of Staff & Strategy
CBC News
Canada

Mark Zohar

Mark Zohar

President and CEO
Viafoura
Canada





Supporters

Join the INMA community at the Subscriptions Summit by connecting with people face-to-face and sponsoring.
See our support opportunities in this prospectus or email raquel.meikle@inma.org.



Questions? Contact INMA

Tom Corbett

Head of European Division
Antwerp, Belgium
Dutch, English
Tel.: +32 486 37 13 36

E-Mail me

Bonnie Nolan

Events Manager
Lake Mills, United States
English
Tel.: +1 608 206 7812

E-Mail me