Across two immersive days in India’s capital, INMA will take participants inside the country’s most ambitious and inventive news organisations — a rare, first-hand look at how innovation at scale is unfolding in one of the world’s fastest-growing media markets. You will experience how India’s leading publishers are reimagining product, advertising, editorial, data, and AI at a pace few markets can match.

Inside India’s digital reinvention

Expect deep dives into the companies defining India’s media transformation — which have included in the past powerhouses such as HT Media, The Times of India, Jagran New Media, Dainik Bhaskar, and India Today Group. Tour their newsrooms, labs, and product hubs to understand how they build, ship, and scale digital ideas for audiences of hundreds of millions.

AI and personalisation breakthroughs

See India’s home-grown innovations in large-language-model deployment, AI-accelerated news workflows, dynamic paywalls, habit-building content paths, and high-scale personalisation. Meet the teams building recommendation stacks for regional languages and experimenting with agentic AI across editorial, audience, and advertising.

Product and growth engines

Learn how Indian publishers think about product velocity, user onboarding, first-party data, subscription funnels, habit loops, and design simplicity for multilingual markets. Hear how they test, iterate, and optimise for growth — sometimes daily — at audience volumes that unlock extraordinary insight.

Advertising reinvented

Experience how India’s commercial teams are pioneering SME-first solutions, brand-safe video ecosystems, creator-adjacent formats, outcome-based selling, and measurement frameworks that move beyond impressions. Expect visits to branded content studios, data-driven ad labs, and partnerships teams that work across commerce, OTT, sports, and influencers.

Regional and vernacular disruption

Get a window into how India’s publishers are scaling journalism in Hindi and regional languages — and why this multilingual strategy is driving some of the most significant audience and revenue gains in the world.

Culture, leadership, and change

Engage with executives who are steering massive, complex media organisations through transformation. Expect candid conversations about leadership, talent, governance, experimentation cultures, and the organisational rewiring required for AI-first news companies.

A taste of Delhi’s energy

Beyond the boardrooms and labs, enjoy the sights, flavours, and cultural texture of New Delhi — a city where creativity and urgency define the civic and commercial landscape. The tour will blend structured learning with informal conversations, shared meals, and the serendipity that defines all great INMA study tours.

Why INMA?

INMA’s India study tours aren’t just well-organised visits — they’re powered by the trust, relationships, and authority that only INMA brings to the global news industry. No other organisation has INMA’s combination of board-level access, market knowledge, and neutrality. That’s why India’s most important media companies open their doors widely for INMA and share what they simply won’t reveal elsewhere.

What sets INMA apart:

1. A global brand India’s leaders trust

INMA has deep, decades-long relationships with the CEOs, editors, product chiefs, and commercial heads who are driving India’s transformation. Invitations from INMA unlock candid, high-level conversations.

2. Access at the centre of strategy, not the edges

INMA participants meet the people who make decisions — not just those who execute them. Companies provide unfiltered insight because they know INMA understands the strategic context.

3. A cross-functional lens no one else matches

INMA ties together editorial, product, technology, data, subscriptions, and advertising. That breadth mirrors how Indian publishers operate — and ensures participants see the full innovation stack.

4. Deep contextual intelligence

INMA’s ongoing work across Asia — research, reports, initiatives, and conferences — gives participants clear understanding of why India is innovating the way it is, not just what they’re doing.

5. A signature format that blends intimacy with impact

Small cohorts, curated conversations, and behind-the-glass access. INMA study tours are built on depth, not volume — and Indian publishers appreciate that quality.

6. Practical learnings that travel home with you

INMA connects Delhi’s breakthroughs to global realities. Participants leave with models, templates, and mental frameworks they can apply immediately.

7. A community that accelerates understanding

You’re surrounded by ambitious peers from around the world who — like you — are shaping the future of news. The learning doesn’t stop at the company door.

Closing argument

Media professionals should attend the INMA New Delhi Media Study Tour because no market is innovating faster or at greater scale than India — and no organisation can unlock it like INMA. Across two concentrated days, you’ll step inside the newsrooms, product hubs, and commercial engines shaping the future of media for hundreds of millions. Expect unfiltered conversations with the leaders driving AI, personalisation, regional-language growth, advertising reinvention, and rapid product experimentation. You’ll leave with practical models, fresh inspiration, and a global network of peers. If you want to understand where media is heading next, Delhi is your front row..