How AI-driven technologies are moving us from search to answer to action, why the rise of AI browsers will accelerate this shift in 2026, and what it means for journalism’s distribution and the urgent need to prioritise customer experience and direct, people-first relationships over chasing traffic.
Scope of the initiative
How fragmented distribution is reshaping reach
The future of owned experiences
The rise of agentic AI
Evolving product formats
Redefining relationships with AI players
2025 year-in-review Town Hall meeting of the Product & Tech Initiative
Ways to connect
Newsletter
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Slack channel
A place to share experiences both privately and publicly. Sign up here
Video meet-ups and Webinars
Join product peers for practical members-only upcoming video meetups and on demand webinars
Master Classes
Link to the best product & tech minds, exchange ideas, at master classes focused on building customer-informed products and going beyond traditional news products. See schedule here
Ask Me Anything
For corporate members of INMA, connect your product and tech teams with Jodie Hopperton for private mentoring.
REPORTS
See our latest reports regarding product & tech. Click here to view all.
Webinars
Navigating the Next Phase of AI Content Licensing
January 14, 2026
User Experience in News Apps: Lessons From a UX Redesign
October 01, 2025
What’s Behind Award-Winning Mobile Formats and Fast-Moving Product Teams
August 13, 2025
Reuters Digital News Report 2025: How AI and Platforms Are Reshaping the News Ecosystem
July 02, 2025
Unlocking AI Content Licensing: Strategies from Dow Jones & The Guardian
June 04, 2025
Unlocking Premium: How to Elevate Your Digital Product — and Its Price Tag
April 09, 2025
Creating a Brand Identity to Stand Out
January 29, 2025
ALL PRODUCT & TECH INITIATIVE WEBINARS ON DEMAND
Latest blog posts
The audience is ready, AI is ready — why isn’t news?
March 08, 2026
4 agentic AI case studies show how its transforming media
March 08, 2026
News is data in the AI era
March 04, 2026
Agentic AI is a structural shift for news workflow, value creation
March 03, 2026
The implications and opportunities of agentic AI
March 03, 2026
What YouTube’s 2026 strategy signals for news companies
February 22, 2026
ALL PRODUCT & TECH INITIATIVE BLOGS
Recent presentations
Navigating the Next Phase of AI Content Licensing
14 January 2026 | INMA Webinar: Navigating the Next Phase of AI Content Licensing
AI products — learning, scaling, growing
10 December 2025 | Product & Tech Town Hall
Power of GenAI in every story
10 December 2025 | Product & Tech Town Hall
Lessons from INMA's Media Tech & AI Week in San Francisco
10 December 2025 | Product & Tech Town Hall
Mitigating traffic disruption
10 December 2025 | Product & Tech Town Hall
ALL PRODUCT & TECH INITIATIVE PRESENTATIONS
Mission
How news media can harness technology to build standout products that delight customers and drive growth will be a central question in 2026. With consumer behaviour, reshaped by AI, moving rapidly from search to answer to action, the challenge will be to evaluate and evolve multimodal products across channels, strengthen direct customer relationships on owned platforms, and navigate the rise of AI players with clear strategies on permission, attribution, and monetisation.
Product & Tech Initiative lead
Jodie Hopperton is a British media executive based in Los Angeles. Jodie’s career spans over 15 years and multiple countries working with technology start-ups in addition to roles such as head of interactive at Trinity Mirror in the United Kingdom and director EMEA, syndication and licensing for The New York Times in Paris.
