In September 2023, INMA awarded 30 young professionals around the world with its fourth “30 Under 30” award as part of its Young Professionals Initiative. This is the 15th in a series of 30 features about the impressive rising media stars who are shaping our industry.
Having worked in several aspects of subscriber acquisition, Mitch Gaylord is well-versed in acquisition, onboarding, and retention strategies. At The Washington Post, he has taken a lead role in automating e-mail journeys and, in his first six months on the job, launched two campaigns that outperformed their benchmarks by more than 50%.
“In the modern news media landscape, having a well-rounded skill set that encompasses both technical and creative expertise is advantageous for tackling diverse challenges and driving innovation,” Mitch said.
He uses the combination of those skills to convey the strategic vision, coordinate efforts, and align stakeholders to ensure everyone is working together on the same page.
“I recognise the importance of collaboration; successful projects in news media require input from multiple departments.”
The valuable experience he is gaining will help him achieve his goal to become well-rounded media professional, and he plans to bring fresh approaches and creativity to what is expected from e-mail marketing:
“I want to expand my skill set, challenge conventional notions of e-mail marketing, and establish myself as an influential voice within the media industry.”