About this Webinar

How news organisations should approach AI content licensing is the focus of an INMA Product & Tech Initiative Webinar featuring Traci Mabrey, general manager of Factiva at Dow Jones, and Robert Hahn, director of business affairs & licensing at The Guardian.

Building on INMA’s report How News Organisations Should Work with AI Companies, we'll chat with two legendary media companies to learn their strategies for content licensing in the rapidly changing AI landscape.

Traci will discuss publisher outreach and GenAI content licensing negotiations, drawing from decades of experience. Robert, meanwhile, will explore key considerations for content licensing, offering expert guidance on IP acquisition, commercial distribution, and operational implementation.

Don’t miss this deep dive into the future of AI and news media.

About Dow Jones

Dow Jones & Company, Inc is an American publishing firm owned by News Corp. Founded in 1882, the company publishes The Wall Street Journal, Barron's, MarketWatch, Mansion Global, Financial News, and Private Equity News.

About The Guardian

The Guardian is a British daily newspaper. It was founded in Manchester in 1821 as The Manchester Guardian and changed its name in 1959, followed by a move to London. Along with its sister papers, The Observer and The Guardian Weekly, The Guardian is part of the Guardian Media Group, owned by the Scott Trust Limited.