Redefining subscriber retention in the new era of AI-powered funnel

Retention’s new rhythm and metrics

Driving subscriber obsession in the newsroom

Redesigning cancellation’s moment of truth

Brave new world of bundling

Become engagement-first: Craft a new retention strategy for sustained subscriber loyalty and growth

Engagement is the new currency in the era of AI-powered funnels, where lagging metrics like churn rates no longer suffice.

As news brands and their digital subscription programmes mature, managers shift focus from sole conversion or retention to continuous engagement.

In this cutting-edge master class series, top media experts and practitioners from the INMA network share the latest insights and strategies for maximising digital subscriber retention.

We plan to:

  • Uncover metrics that you can actually move
  • Showcase winning new subscriber onboarding and loyalty programmes
  • Discuss transitioning print subscribers to digital, and the role of e-paper as a bridge product
  • Hear how to implement user needs and community models in your newsroom
  • Reveal what to do in practice with churn predictions — before subscribers even think about churning, and on the day they cancel.

Curator Greg Piechota, INMA’s Readers First Initiative lead, promises practical case studies, discussion of evidence supporting presented ideas, and enough time for your questions and experts’ answers.

Join us for a friendly, upbeat class atmosphere for maximising the value of time spent sharing and learning from each other.

Speakers

Coming soon ...



Curated by


Greg Piechota

Greg Piechota

Readers First Initiative Lead
International News Media Association (INMA)


Key questions of this Master Class

What short-term engagement metrics should replace lagging indicators like churn rate?

How can we design onboarding series that maximise new subscriber engagement?

What are best practices for implementing user needs and engagement priorities in the newsroom?

How can publishers build vibrant communities of thousands of highly engaged readers?

What level of churn prediction and prevention is possible through analytics and personalisation?

What are the key elements of an optimised cancellation process to maximise retention?

How can publishers most effectively transition print subscribers to digital products?

What role can e-paper play as a bridge product in print-to-digital transition?

What strategic pricing and promotional approaches improve subscriber retention?

How should publishers think about the art and science of product bundling?


Agenda


Thursday, June 5

Module 1: Engagement in the era of AI-powered funnels

In this foundational session, we examine the industry's maturity shift from focusing narrowly on conversion or retention to driving continuous subscriber engagement. Learn about conducting customer-base audits, mastering essential KPIs, balancing print and digital strategies, and harnessing the power of personalisation to optimise customer journeys. Gain a deep understanding of how to use data-driven approaches to identify loyal and at-risk subscribers, trigger targeted engagement campaigns, and make informed decisions that lead to long-term success.
Click here for more information on this module


Tuesday, June 10

Module 2: The art and science of churn prevention

In this deep dive, gain insights into optimising the entire subscriber journey, from the crucial first steps to long-term retention strategies. Through a series of case studies, guest experts will share their experiences in crafting engaging onboarding experiences, leveraging data-driven insights, and applying innovative techniques such as gamification and personalisation. Attendees will learn how to establish habits, drive key actions like newsletter subscriptions and app downloads, and how to engage the newsroom to help increase reader loyalty.
Click here for more information on this module


Thursday, June 12

Module 3: Transformative retention strategies

In our final session, we reveal holistic strategies for maximising retention through creating and scaling successful bundle offers, and implementing exclusive subscriber features, benefits, and experiences. Learn about the impact of these strategies on key metrics such as customer lifetime value, churn rates, and overall subscriber growth. The module will also explore the latest research on the potential of multi-brand bundles and innovative cancellation flows.
Click here for more information on this module








Details


What is included in registration?

Your registration includes the live presentation, the video recordings of the presentations, and the speaker’s presentation if they are willing to share.

What is the format?

Each module will be approximately 2.5 hours in duration. Each module will be held from 10:00 a.m. to 12:30 p.m. New York time (2:00 p.m.-4:30 p.m. GMT). Conducted in the Zoom ecosystem, you will have an opportunity to ask questions of all presenters.

What is the cost?

  • Members: US$495 for all three modules, inclusive of video recordings and presentations
  • Non-members: US$1,390, which includes one free year of INMA membership

Register


REGISTER ONLINE

Questions? Contact us

Tom Corbett

Head of European Division
Tel.: +32 486 37 13 36

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Marni Drew

Head of North America Division
Tel.: +1 503 826 6664

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Ana Gutierrez

Directora Regional Latinoamérica
Tel.: +503 7986 7383

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Doreen Mbaya

Head of Africa Division
Tel.: +254 721 541 025

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Bonnie Nolan

Events Manager
Tel.: +1 608 206 7812

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Madhavi Sekhri

Head - South Asia Division
Tel.: +91 99716 00632

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