About this Webinar

“Reader funding means we can cover what we like. It means we don’t have to chase clicks and traffic. And it means we can keep our website open.”

This is one of The Guardian’s signature “epics”, or calls for support for its fearless journalism in the age of misinformation.

Since 2014, The Guardian achieved remarkable milestones, including over one million recurring digital supporters and nearly £100 million in annual digital reader revenue. 56% of this comes from international supporters, e.g., in the United States and continental Europe, which is The Guardian’s fastest-growing market.

In the new INMA Subscription Masters, Chief Supporter Revenue Officer, Liz Wynn, will share the recipe for the most convincing call to action and delve into the pros and cons of The Guardian’s unique approach, eschewing traditional paywalls in favor of voluntary contributions.

INMA’s Greg Piechota, the lead of the Readers First Initiative, will interview Liz about what is next for The Guardian:

• How does The Guardian evolve its model to turn one-time supporters into recurring and retaining ones?
• How do they tailor strategies for international markets like the U.S. or Europe?
• And how do international supporters differ from those in the U.K.?
• How are new verticals like Feast enhancing The Guardian’s bundle?
• What role does technology — such as AI and personalisation — play in engaging readers and supporters?
• How does The Guardian adapt to the new media creator economy and social media changes?

Join us for the best practices in news business model innovation and for insights about news subscriptions without paywalls.

If you would like to have your question asked to Liz, please pitch Greg at greg.piechota@inma.org