The news industry’s most sought-after study tours
Join INMA members as we fan out across 16+ media companies in Manhattan on two one-of-a-kind curated study tours. Get a front-row seat to learn how legacy media companies are reinventing themselves for the digital age and how digital pure-plays and broadcasters are engaging with audiences, investing in innovation, and monetising. The Red Study Tour and the Blue Study Tour will be led by INMA professionals who will provide deep insights into subjects and visits throughout our two days together.
About the study tours
In 60- to 90-minute visits to host companies, the INMA study tours will:
- Identify best practices for building and monetising audiences.
- Learn how publishers are coping in the post-cookie ad ecosystem.
- See how AI is changing the way content is created and delivered.
Because the number of individuals on each Study Tour is strictly limited, member choices will be honoured on a first-come, first-served basis.
Beyond the rich and actionable information gained at each Study Tour stop, a major dividend is that members from around the world get to interact for two days with peers they otherwise would not have the opportunity to meet. Many warm friendships and valuable business alliances have been formed on the bus on INMA Study Tours.