AFRICA SUMMITS AT A GLANCE
Newsroom Transformation | Media Revenue | Audience Development | Product & Tech


How to monetise media’s young and mobile audiences through smart advertising, subscriptions, events, and partnerships

Digital advertising

Digital subscriptions

Events & partnerships

How to sustain great content via consumers and advertisers

Africa as a continent has one of the world’s youngest populations, inclined towards heavy use of digital and mobile. Internet advertising via use of social platforms has seen exponential growth, posing a challenge to traditional media advertising.

In this Africa Media Revenue Summit, learn how media companies continue to reduce reliance on legacy platforms (print, broadcast) and are figuring out how to grow digital subscriptions, monetise content better through smart digital advertising, and invest in events, entertainment, and curated partnerships.

Walk away with confidence that great journalism and content can be financially sustainable again.

Speakers

Coming soon ...




Key themes

The real media business model for Africa

Digital advertising that works

The genesis of digital subscriptions

Leaning into events as a revenue generator

Curated partnerships that can be done



Questions? Contact us

Doreen Mbaya

Africa Manager, INMA
Nairobi, Kenya
Tel.:+ 254721541025

E-Mail me