Most Popular INMA Blog Posts
From past 24 months
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INMA reveals finalists for 2022 Global Media Awards
Posted: 8 March 2022 | -
INMA announces finalists for 2023 Global Media Awards
Posted: 9 March 2023 | -
INMA reveals 60 Global Media Awards first-place winners, Miami Herald takes top prize
Posted: 9 June 2022 | -
INMA reveals 40 Global Media Awards first-place winners, Bergens Tidende takes top prize
Posted: 29 May 2023 | -
INMA honours young professionals with “30 Under 30 Awards”
Posted: 30 September 2021 | -
Amid war, Ukraine media verify, make sense of news, and help keep people from despair
Posted: 3 March 2022 | -
2020 print ads take aim at COVID-19
Posted: 29 September 2020 | -
Personalised subscriber onboarding results in higher engagement, retention for Washington Post
Posted: 10 April 2023 | -
Economist reaches new audiences with Instagram
Posted: 22 August 2022 | -
INMA recognises 58 initiatives with top prizes in Global Media Awards
Posted: 3 June 2021 | -
INMA honours 30 rising stars in news media with young professionals awards
Posted: 2 October 2022 | -
Here’s what happens when ChatGPT analyses the New York Times’ landing page
Posted: 9 January 2023 | -
SWOT analyses details strengths, weaknesses of digital subscriptions
Posted: 20 April 2022 | -
50 media professionals chosen for Elevate Scholarships by INMA, Google News Initiative
Posted: 4 December 2022 | -
Media companies should be watching these 3 ChatGPT developments
Posted: 20 February 2023 | -
The Economist moves decisively digital while staying true to its values
Posted: 25 July 2022 | -
50 media professionals selected for Elevate Scholarships by INMA, Google News Initiative
Posted: 28 October 2021 | -
Schibsted experiments with AI, finds 37+ ways it can help
Posted: 27 March 2023 | -
Gannett’s fresh onboarding process indicates new subscribers are more engaged
Posted: 14 February 2023 | -
BBC News creates the world’s biggest news Instagram account
Posted: 16 May 2022 | -
What happened when we asked ChatGPT to develop a new product for Financial Times?
Posted: 22 January 2023 | -
WSJ tweaks, tests on-site promotional ads for reader engagement
Posted: 23 May 2022 | -
Your content is driving ChatGPT
Posted: 5 March 2023 | -
Here’s what happens when ChatGPT analyses the New York Times’ landing page
Posted: 9 January 2023 | -
Research identifies the most convincing subscription pitches
Posted: 10 July 2023 | -
Article gifting pays itself forward for Hearst Newspapers
Posted: 3 April 2023 | -
33 strategies help media companies keep new subscribers
Posted: 21 December 2021 | -
New York Times points to combined subscriptions-ad strategy in public statement
Posted: 5 September 2022 | -
Expressen’s call-to-action button increases digital traffic, conversions
Posted: 6 September 2021 | -
TIME builds a subscription machine to move into the future
Posted: 28 March 2022 | -
The Economist is reaching new audiences on TikTok
Posted: 1 May 2023 | -
Gannett onboarding + active personalisation increase engagement
Posted: 26 September 2022 | -
Netflix’s subscriber losses are a cautionary tale for media companies everywhere
Posted: 20 June 2022 | -
So you think your media company knows Gen Z?
Posted: 23 August 2022 | -
New framework helps publishers manage portfolio of e-mail newsletters
Posted: 4 April 2022 | -
Newsroom dashboard tool at News Corp Australia improves journalism-driven subscriptions
Posted: 3 October 2022 | -
Tuesday, Sunday are best days for push notifications
Posted: 28 November 2022 | -
Prediction: Digital subscriptions will further grow in 2023, albeit more slowly
Posted: 13 December 2022 | -
Recent Times of India advertisements prove print isn’t always static
Posted: 6 February 2022 | -
SEO strategies at The New York Times and La Vanguardia have paid off in revenue, readers
Posted: 13 October 2022 | -
New York Times CEO shares his guide to thriving in the next decade
Posted: 19 January 2020 | -
Top 10 INMA articles of 2021 focus on digital subscriptions
Posted: 27 December 2021 | -
Which paywall models are most popular and which are most effective?
Posted: 5 February 2023 | -
INMA leans into a challenging 2023 news industry environment
Posted: 16 January 2023 | -
Media companies can build an effective churn propensity model in 4 steps
Posted: 14 February 2022 | -
8 ways news media publishers can still be innovative with print
Posted: 3 November 2021 | -
Generative AI search puts one-third of digital news business at risk in next few years
Posted: 26 June 2023 | -
Australia turns heads with a News Corp-Google news media academy
Posted: 31 January 2022 | -
50 media professionals selected for Elevate Scholarships by INMA, Google News Initiative
Posted: 28 October 2021 | -
What does 2023 hold for news media companies?
Posted: 26 May 2022 |
Upcoming Events
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23Sep Media Innovation Week
Helsinki, Finland
23-27 September 2024
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23Sep Finnish Media Study Tour
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10Oct Newsroom Transformation Master Class
10-17 October 2024
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21Oct Los Angeles Tech Innovation Study Tour
Los Angeles, United States
21-25 October 2024
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07Nov Subscriber Acquisition Master Class
07-14 November 2024
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13Feb News Ecosystems Master Class
13-20 February 2025
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10Mar Media Subscriptions Summit Week
Amsterdam, Netherlands
10-14 March 2025
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10Mar Media Subscriptions Summit Study Tour
Amsterdam, Netherlands
10-11 March 2025
