The emerging GenAI playbook for news media: Best practices from news publishers worldwide

What’s next for GenAI and media

Use cases optimising internal workflows

GenAI products that pay dividends

GenAI tools for the news industry

The Generative AI era

Generative AI burst on the scene with a bang two ago, scattering opportunities for increased efficiency and effectiveness across the news media industry. How can we take full advantage of these while safeguarding our reputations and building trust with our audience?

This Master Class from INMA's Generative AI Initiative is designed for senior executives who are responsible for setting the data strategy or the implementation of the data strategy of their organisations. We will touch on topics ranging from analytics to machine learning and from data management policy to product analytics.

Speakers


Speakers coming soon ...


Themes

GenAI for making money

GenAI for optimising internal workflows

GenAI for serving readers and subscribers better

Which GenAI tools are truly useful?

Maintaining audience trust in the era of GenAI


Agenda


Thursday, April 3

Module 1: What we learned by building GenAI products

How can generative AI improve every aspect of our business? How can we use it to strengthen customer loyalty and to make sales more efficient? How to assist our journalists? What about the question of ROI and issues such as build vs. buy? Our speakers present crucial insights from their own innovations and experimentation.
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Tuesday, April 8

Module 2: Harnessing GenAI to make internal workflows more efficient and effective

How can we do more with limited resources? We’ll hear from newsroom leaders who showcase their GenAI applications for digital and print workflows as well as those that help understand and serve customers better. Plus: An in-depth look at GenAI tools for newsrooms.
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Thursday, April 10

Module 3: Powerful examples of GenAI to serve audiences better

As we move towards personalisation, our speakers share real-world examples of innovative GenAI use cases that have helped them serve news consumers’ needs more effectively, while building trust in AI products.
Click here for more information on this module








Curated by


Sonali Verma

Sonali Verma

Generative AI Initiative Lead
International News Media Association (INMA)



Details


What is included in registration?

Your registration includes the live presentation, the video recordings of the presentations, and the speaker’s presentation if they are willing to share.

What is the format?

Each module will be approximately 2.5 hours in duration. Each module will be held from 10:00 a.m. to 12:30 p.m. New York time (2:00 p.m.-4:30 p.m. GMT). Conducted in the Zoom ecosystem, you will have an opportunity to ask questions of all presenters.

What is the cost?

  • Members: US$495 for all three modules, inclusive of video recordings and presentations
  • Non-members: US$1,390, which includes one free year of INMA membership

Register


REGISTER ONLINE

Questions? Contact us

Tom Corbett

Head of European Division
Tel.: +32 486 37 13 36

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Marni Drew

Head of North America Division
Tel.: +1 503 826 6664

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Ana Gutierrez

Directora Regional Latinoamérica
Tel.: +503 7986 7383

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Doreen Mbaya

Head of Africa Division
Tel.: +254 721 541 025

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Bonnie Nolan

Events Manager
Tel.: +1 608 206 7812

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Madhavi Sekhri

Head - South Asia Division
Tel.: +91 99716 00632

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